February 8, 2012

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News

JetBlue working with e-Dialog on e-mail marketing, loyalty program

October 06, 2009

JetBlue Airways is working with e-mail service provider e-Dialog to power its e-mail marketing messages and revamp its TrueBlue loyalty program. JetBlue is using e-Dialog's software to create e-mail campaigns in-house. The airline is also collaborating with the agency's team on e-mail strategy, as well as technical and data services.
 

First-half Web ad spend down 5.3% to $10.9 billion, say IAB, PricewaterhouseCoopers

October 05, 2009

US Web advertising revenues dropped to $10.9 billion for the first half of this year, representing a 5.3% decline from the same period in 2008, according to the IAB Internet Advertising Revenue Report for the first six months of 2009. The study was released October 5 by the Interactive Advertising Bureau and PricewaterhouseCoopers.
 

NRF predicts 1% drop in holiday sales

October 06, 2009

In data released October 6, the National Retail Federation predicted a less-than-merry 1% decline in this year's holiday retail sales. The country was already months into an economic crisis when the holiday season hit last year, and the retail industry experienced a dramatic 3.4% drop in overall sales.
 

Opinions

Inbox Insider: The evolved inbox expands the idea of e-mail marketing

October 06, 2009

With social media playing a more important role in consumer communications than in the past, the inbox is now defined more broadly. It is no longer just for checking messages in one portal, but finding different kinds of messages from various places on the Web.
 

Inside the inbox: What are your customers really seeing?

Jeff Wilbur, VP of marketing, Iconix October 07, 2009

One of the fundamental requirements of a successful e-mail marketing campaign is understanding how your customers interact with your e-mail. Yet this kind of behavioral data is hard to come by. How often do they look at their e-mail? What else is competing with your message in the inbox? Do customers view the message in the preview pane? Are they seeing images?
 

From the 2008 DMNews Essential Guide to E-mail Marketing

Essential Guide to Email Marketing coming October 26th

September 15, 2009

This year's Essential Guide to E-mail Marketing is coming out on October 26. The new guide contains everything you need to know about e-mail marketing including tips, trends and techniques contributed by the e-mail industry's most experienced thought leaders. Addressing topics such as e-mail marketing 2.0, e-mail deliverability, analytics and measurement, as well as case studies with leading marketers, the Essential Guide is not to be missed. Pick up your copy early at the DMA Annual show at the DMNews booth.
 

Lists and Databases

Salamon Home Office Finance and Administration

October 05, 2009

New list — Salamon Home Office Finance and Administration — Salamon Associates — This list consists of home office-based Internet buyers of personal bookeeping, financial, insurance, mortgage, and consumer credit products. Their purchases indicate the use of either a DSL-, cable-, or satellite-based high-speed Internet connection.
 

Caples Community

BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup

DMNews Caples Community

DMNews Data Management Survey

Data Management Survey



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