November 23, 2009

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Today's News


NRF predicts 1% drop in holiday sales

Chantal Todé October 06, 2009

In data released October 6, the National Retail Federation predicted a less-than-merry 1% decline in this year's holiday retail sales. The country was already months into an economic crisis when the holiday season hit last year, and the retail industry experienced a dramatic 3.4% drop in overall sales.
 
Intel launches live chat banner campaign aimed at IT community

Intel launches live chat banner campaign aimed at IT community

Mary Elizabeth Hurn October 05, 2009

Intel launched a two-day online ad campaign on October 5, in which consumers can chat directly with the company's experts via banner ads on targeted Web sites. The effort targets IT decision makers and influencers. For two hours on both of the campaign's days, October 5 and 6, Intel experts are available to answer questions via live chat within an expandable banner ad.
 

First-half Web ad spend down 5.3% to $10.9 billion, say IAB, PricewaterhouseCoopers

Dianna Dilworth October 05, 2009

US Web advertising revenues dropped to $10.9 billion for the first half of this year, representing a 5.3% decline from the same period in 2008, according to the IAB Internet Advertising Revenue Report for the first six months of 2009. The study was released October 5 by the Interactive Advertising Bureau and PricewaterhouseCoopers.
 

Skin care company Avvaa tests DRTV effort

Nathan Golia October 05, 2009

Avvaa, a Canada-based seller of skin care products, launched a two-week DRTV test in the US on October 5. The test features two-minute, 60-second and 30-second spots on 100 stations. The spots aim to drive Internet and phone sales of Avvaa's Neuroskin Psoriasis Relief product among new customers.
 

Jones fills EVP slot at Arc Worldwide

Nathan Golia October 05, 2009

Arc Worldwide, the direct marketing arm of Chicago-based agency Leo Burnett, has appointed Nick Jones its EVP, retail practice lead and account director. The former managing director of Draftfcb agency Rivet London is charged with improving Arc's retail unit, which includes clients McDonald's, Comcast and Procter & Gamble, in the new position.
 

Omnicom names Nelson digital CEO

Dianna Dilworth October 05, 2009

In recognition of digital's growing piece of its business, Omnicom Group has appointed Organic founder Jonathan Nelson CEO of Omnicom Digital, a newly created position. Nelson is working across the company's various agencies to identify digital initiatives' strengths and weaknesses and possible opportunities for acquisition.
 

SGA Executive Tracker awards Worldata list management

October 05, 2009

Effective October 5, Worldata is the manager of the SGA Executive Tracker postal, phone and e-mail lists. This file reaches SGA's database of CFOs, HR directors, technology administrators and other executives across several industries, including marketing, engineering, finance and IT.
 

From the Print Edition

Digital printing is smart, cost-effective

Digital printing is smart, cost-effective

Jan Riecher, VP and GM, Americas Graphics Solutions Business, HP

Digital print production can be a turning point for marketers to increase their competitiveness and grow even while gaining cost savings and a faster ROI on campaigns.
 

Don't discount the value of data in keeping loyalty programs engaging

Lee Gallagher Manager, Direct Marketing Solutions, InfoPrint.com

Because I travel on a regular basis for my job, membership to the airlines and hotel loyalty clubs are a necessity. When not on the road, I belong to the grocery and warehouse clubs. I am always surprised that with all the information they seem to gather on my travel to food choices — why almost none can predict with accuracy my next purchase.
 


Web Weekly

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Dianna Dilworth

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership
 

Today's lists and databases

Fine Arts Museums

New list — Fine Arts Museums — Names in the News — This file contains members of the Palace of the Legion of Honor and The DeYoung Museum. These members of fine arts institutions have an average age of 62. Forty-one percent completed grad school and 85% own their home.
 

Salamon Home Office Finance and Administration

New list — Salamon Home Office Finance and Administration — Salamon Associates — This list consists of home office-based Internet buyers of personal bookeeping, financial, insurance, mortgage, and consumer credit products. Their purchases indicate the use of either a DSL-, cable-, or satellite-based high-speed Internet connection.
 

Abracadabra Opportunity Buyers

New list — Abracadabra Opportunity Buyers — Mega Media Associates — These buyers have spent between $19.95 and $48.95 for the "Pizza Gold Card" program and/or the "Birthday Cash Proceeds Secret" program. These are money-making opportunities. The file is 65% male.
 

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In This Issue

DMNews on LinkedIn

See what the industry is saying about our 30th anniversary and share your own comments about DMNews

DMNews podcast

Indirectly Blog post

Gary Scheiner, chief creative officer at Rosetta, hears the past calling, and he likes it

Cannes 2009 Festival

Deadline to nominate direct and digital all stars for 30 under 30 extended to November 4


CLICK HERE to nominate
someone today


Agency Business Report

Click below to view all agency profiles

DMNews Agency Business Report


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