November 23, 2009

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Today's News


1-800-Flowers blooms with Facebook transactions

1-800-Flowers blooms with Facebook transactions

Dianna Dilworth October 02, 2009

Retailer 1-800-Flowers is increasingly finding social media an ideal place to connect with customers.
 

Audi of America selects RTC as CRM agency

Cara Wood October 02, 2009

Audi of America named Washington, DC-based RTC Relationship Marketing its CRM agency of record on September 30. Under the agreement with Audi, the agency will develop enhanced owner communications as well as programs to increase loyalty and to attract new customers to the Audi brand.
 

HSN partners with Motricity for mobile initiatives

Nathan Golia October 02, 2009

HSN is working with Motricity on SMS marketing, using the agency's Gateway service to manage HSN's text-messaged daily deal alerts and mobile order confirmations. The network is employing the technology to drive purchases and offer current customers more flexibility.
 

MMA updates mobile advertising guidelines

Dianna Dilworth October 01, 2009

The Mobile Marketing Association issued its latest Global Mobile Advertising Guidelines on September 30, focusing on new ad units as mobile advertising evolves. The updated principles were produced by MMA member companies and participants in the MMA Mobile Advertising Committee.
 

EMS relaunches e-commerce Web site

Chantal Todé October 02, 2009

Multichannel outdoor gear and apparel merchant Eastern Mountain Sports has relaunched its e-commerce Web site as part of an ongoing rebranding that includes larger new stores in key markets. GSI Commerce developed the site with a focus on enhancing the customer experience to make it similar to a store visit.
 

ParadyszMatera names Stagno president of analytics unit

Frank Washkuch October 02, 2009

ParadyszMatera appointed Rob Stagno president of its Paradysz Analytics unit, effective October 1. In the newly created position, he is responsible for growing the company's data services, MergeScience data processing and Modelytics modeling applications suite.
 

From the Print Edition

USPS branch closures unlikely to affect DM

USPS branch closures unlikely to affect DM

Frank Washkuch

A US Postal Service proposal to close office branches to cut costs at the financially troubled agency is making news headlines and has resulted in small uproars on the local level.
 
DMNews chats with Skip Weldon, VP of marketing at Friendly's

DMNews chats with Skip Weldon, VP of marketing at Friendly's

DMNews speaks with Skip Weldon, VP of marketing at Friendly's, about the restaurant's kid-friendly interactive campaign
 

Web Weekly

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Dianna Dilworth

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership
 

Today's lists and databases

LivePath Online Ad Network iPhone Owners

New list — LivePath Online Ad Network iPhone Owners — Lighthouse List — This file contains people who have purchased a variety of goods from various Web sites with a bank card. They also responded to a survey answering several questions about their purchase habits, including whether they have recently purchased or own an iPhone.
 

WorkingSolo.com Active Newsletter Subscribers

New list — WorkingSolo.com Active Newsletter Subscribers — DirectInnovations — This file contains individuals who want to start or grow their own solo business. They have subscribed to the Working Solo e-mail newsletter.
 

Journal of Pediatric Dental Care Active Subscribers

New list — Journal of Pediatric Dental Care Active Subscribers — Contreras Personal Marketing Group — This file contains readers of the quarterly official journa published by the Southeastern Society of Pediatric Dentistry. This publication reaches members and subscribers throughout the US, especially in the south and California.
 

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In This Issue

Indirectly Blog post

Gary Scheiner, chief creative officer at Rosetta, hears the past calling, and he likes it

Cannes 2009 Festival

Deadline to nominate direct and digital all stars for 30 under 30 extended to November 4


CLICK HERE to nominate
someone today


Agency Business Report

Click below to view all agency profiles

DMNews Agency Business Report


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