Rapp Collins Worldwide is experiencing some changes at the top. Last week, Bob Horvath was promoted from CEO of North American operation to its global CEO, and Paul Price, formerly chief partnership officer at DDB Worldwide, has joined as global president, a new position at the agency.

Publicis Groupe Media's recent partnership with Rapt Inc. will bring a suite of analytic tools to its digital media agencies: Starcom MediaVest Group, ZenithOptimedia Group and Digitas. By providing supply, demand and value data on digital inventory the holding company hopes to change the buying process.

The Timberland Co. will be increasing its marketing spend behind a worldwide brand campaign that will be launched in the fall with its newly appointed agency of record for advertising globally, Leagas Delaney Ltd. London.

SugarCRM held its annual conference last week and took the opportunity to unveil new products, a new board member and its latest round of venture capital funding — as well as an ambition to one day take the company public.

This turnkey program includes printing and distribution through a targeted "insurance only" envelope. The co-op will be mailed to the customer file of Custom Direct, a check provider.

There's an interesting square dance going on in the airline world, with Delta Air Lines and Northwest getting serious about merger talks while Continental Airlines and United parent UAL Corp. are said to be pondering a deal of their own to avoid being dwarfed by such an entity.

DMNews is seeking submissions for its upcoming 2008 DMNews Deliver, which will be published in on March 10, 2008. In a climate of changing postal regulations and mail legislation, as well as consumer environmental concerns and an uncertain economy, today's marketers need to carefully consider every aspect of sending a direct mail piece — from technological developments in production and printing, to improvements in data quality, the development of creative campaigns, and optimal fulfillment practices.

The direct marketing industry is poised to be on the receiving end of a shift of marketing dollars away from big-budget national brand cam­paigns to more targeted efforts. As the retail sector's woes con­tinued last week, both Macy's and Talbots announced plans to allocate more budget to direct and measurable tactics.

The Interactive Ad­vertising Bureau's most recent effort to forge an industry-led position on consumer privacy and trust is not enough, accord­ing to the Online Lead Genera­tion Association (OLGA).

NEW SELECTS - Acton International Ltd. - Description: This file contains families in which more than one individual has made purchases through direct mail. All individuals on this list are 100% direct mail sold. Average purchase price is $45. The gender breakdown on this consumer mailing list is 58% male and 42% female.

INSERTS - Specialists Marketing Services - Description: This file contains book buyers who are receiving their third and fourth billing efforts from Oxmoor House. Inserts mail along with statement efforts to buyers of books that are associated with Oxmoor magazine brands Southern Living and Cooking Light as well as outside licensed brands such as Weight Watchers and Mr. Food

NEW LISTS - Profile America List Company Inc. - Description: This file contains individuals likely to purchase health, life, auto, long-term care and/or disability insurance. These potential buyers are interested in protecting the health and financial well-being of themselves and their families.

NEW LISTS - List Service Direct Inc. - Description: This file contains consumers who are struggling to make payments and are under major financial stress. They are slow payers on their credit cards, mortgage and utilities. This file is self-reported information.

NEW LISTS - Nationwide Marketing Services - Description: This file contains new businesses that are ready to spend money fast. New businesses are interested in credit card processors, insurance, office equipment, computers, furniture, bottled water and coffee services, banking services, burglar and fire alarms, attorneys, printing, telephone systems and cleaning services.

NEW LISTS - List Services Corp. - Description: This file contains African-American, responsive, credit-worthy buyers of merchandise and magazines. This list is generated from Publishers Clearing House $10 milllion Sweepstakes mailings.