November 23, 2009

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Today's News


Tommy Hilfiger debuts iPhone shopping app

Dianna Dilworth

Tommy Hilfiger released a mobile commerce-supported iPhone app, the company's first move into the mobile arena, on September 30. The launch is another step in the brand's campaign, which began in August, to reposition the company in the digital space.
 

Hoover's launches consumer-facing Jobseeker Reports

Mary Elizabeth Hurn

Hoover's ventured into the business-to-consumer market for the first time on September 30 with the launch of Jobseeker Reports. Available for download at Hoovers.com/jobseeker, each report includes company description, contact information, top competitors, recent company news, stock performance and key financials. The price is $19.95 and up per report.
 

Alliance partners with Pacific Dental for credit card program

Mary Elizabeth Hurn

Alliance Data Systems, a provider of loyalty and credit card services, has signed a multiyear agreement with Pacific Dental Services (PDS). As part of the deal, Alliance will supply PDS with patient financing and marketing services through a private-label credit card program for dental procedures.
 

San Francisco, Newark to test Web-based mail system Zumbox

Frank Washkuch

The cities of San Francisco and Newark, NJ, signed this month as the first municipal clients of Web-based mail delivery system Zumbox. The two cities are using the platform, which Zumbox calls a "paperless postal system," to save on printing, paper and postage costs and to reduce their environmental impact.
 

Direct Brands appoints Fine president and CEO

Carol Krol

Direct Brands, a direct marketer of books, DVDs and recorded music, has named Deborah Fine president and CEO. Direct Brands and sister company Bookspan, owned by Najafi Companies, include the Book-of-the-Month Club, Columbia House, Doubleday Book Club and The Literary Guild. Previously, Fine was president of NBC Universal's iVillage Properties, a group of online communities including iVillage.com and YourTotalHealth.com with 27 million members.
 

SMD awarded suite of insert programs

SMD Media Services has been awarded insert media management of the Engineering Services & Products Company package insert and blow-in programs. Marketers can choose blow-ins for five different catalogs or a combined package insert program.
 

From the Print Edition

Personal touch for loyalty

Personal touch for loyalty

Carol Krol

Food and beverage marketers add immediacy, relevance and personalization to spur consumer adoption of loyalty programs.
 

Putting a brand on Web metrics

Carol Krol

Comscore's Gian Fulgoni on why a click is not enough and what brand marketers should do about it
 


Web Weekly

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Dianna Dilworth

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership
 

Today's lists and databases

AloeCure Product Buyers

New list — AloeCure Product Buyers — Macromark — This file contains buyers of AloeCure, a certified organic aloe vera juice supplement. These highly responsive TV-generated buyers that purchased AloeCure to aid in the relief of pain and discomfort associated with stomach issues. Most have paid by credit card. These prospects are 56% female.
 

Believers in the Bible: Devotional Donors

New list — Believers in the Bible: Devotional Donors — Trinity Direct — This file contains Catholic Devotional Bible Readers who have also made a donation to their favorite local or national religious causes.
 

American Business Database

New list — American Business Database — Bamberg-Handley — This file contains business names and complete addresses.
 

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In This Issue

Indirectly Blog post

Gary Scheiner, chief creative officer at Rosetta, hears the past calling, and he likes it

Cannes 2009 Festival

Deadline to nominate direct and digital all stars for 30 under 30 extended to November 4


CLICK HERE to nominate
someone today


Agency Business Report

Click below to view all agency profiles

DMNews Agency Business Report


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