Acquity Group
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Winning the Multi-Channel Marathon
Acquity Group invites you to download "The Multi-Channel Marathon: Differentiation and Prioritization to Thrive in Challenging Times," an exclusive white paper by Lauren Freedman, President, e-tailing group.
The e-tailing group went behind the scenes, interviewing 25 online merchants and leveraging top-line findings from 195 merchants who participated in their 8th Annual Merchant Survey, to understand how today's challenging economy is shaping their multi-channel selling and impacting their investments in both people and technology.
Learn how some of today's leading online retailers are changing
their strategies to gain ground in today's retail race:
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The State of eCommerce: A new customer dynamic and the constant push for ROI |
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Retailers spotlighted:
1-800-Flowers
Barnes & Noble
JCPenney
Overstock
PETCO
REI
Wal-Mart
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Marketing Methodologies: Tactical acquisition strategies, creative retention spending |
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The Customer Experience: It's all about conversion - promotions, search, brand translation |
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Technology: Tweaking vs. re-platforming and investments in multi-channel integration |
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Thinking Ahead: Social, mobile, international |
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To learn more about Acquity Group, please visit us at www.acquitygroup.com
Acquity Group delivers award-winning, tailored solutions to elevate brands and businesses by maximizing the digital channel. Acquity Group's innovative strategy, marketing & design, IT planning, and commerce & content services are the cornerstone of effective digital communication for today's leading brands. Acquity Group is headquartered in Chicago and has offices in Irvine, CA; Los Angeles, CA; Overland Park, KS; Scottsdale, AZ; and Dallas, TX. |
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