Omniture is working with e-commerce vendor Alvenda to add measurement tools to its Facebook application Shoplets, which lets consumers purchase directly via the Facebook app. The Alvenda tool is the latest in a flurry of announcements of tools to measure digital audiences.

The US Senate approved legislation on September 30 that allows the US Postal Service to delay $4 billion in payments to a retirees' healthcare fund. The measure, passed by a 62 to 38 vote, was added to legislation that extends funding federal programs at current levels and raises Congress' budget by 6%. President Barack Obama is expected to sign the bill.

Although merger and acquisition activity in the media and information industries has not returned to pre-2009 levels, the M&A market did improve during the year's third quarter in comparison the first half of 2009, according to a report from the Jordan, Edmiston Group.

Chase launched an integrated campaign October 1 to promote its Ink business card portfolio. The integrated initiative highlights the benefits that each of the four Ink cards offer small businesses. Chase is primarily using the effort to build the Ink brand.

Restoration Hardware awarded Belardi/Ostroy management of its list of catalog buyers, effective October 1. Millard Group, now Direct Media Millard, was the previous manager. The appointment includes the core buyers list as well the Z-24 Enhanced and Canadian Buyer files.

L. Scott Neumann, SVP and executive creative director at Wunderman, weighs in on campaigns from Juicy Couture, All American Pet Brands and National Trust for Historic Preservation.

For NBC Universal, the explosion of online video has opened up creative opportunities to promote its on-air lineup.

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership

New e-mail list — RCR Wireless Email File Email List — MeritDirect — This file contains subscribers to RCR Wireless News. The RCR Wireless News target audience is executive-level employees at leading wireless companies, and volume buyers at enterprise-class organizations. These prospects are 39% male.

New insert program — Texas Book Company — Stanton Direct Marketing — Description: This file contains buyers from The Texas Book Company. Evenly split between the genders, these prospects are generally age 17 to 24. All are enrolled in college. This is a package insert program.

New list — Medicus Golf Buyers Masterfile — McCarthy Media Group — This file contains serious golfers. Suggested usage includes magazines, associations, retail, catalogs, travel and contests. These prospects are 89% male.