Nonprofit media-auditing organization BPA Worldwide is testing its Brand Reach audit-report process with business-to-business publisher Stamats Business Media as a client. The report is a way for publishers, media buyers and advertisers to get a view of all the communication channels by which a publication reaches consumers. Auditing is typically done on a channel-by-channel basis.
JetBlue Airways is working with e-mail service provider e-Dialog to power its e-mail marketing messages and revamp its TrueBlue loyalty program. JetBlue is using e-Dialog's software to create e-mail campaigns in-house. The airline is also collaborating with the agency's team on e-mail strategy, as well as technical and data services.
Audi of America named Washington, DC-based RTC Relationship Marketing its CRM agency of record on September 30. Under the agreement with Audi, the agency will develop enhanced owner communications as well as programs to increase loyalty and to attract new customers to the Audi brand.
ParadyszMatera appointed Rob Stagno president of its Paradysz Analytics unit, effective October 1. In the newly created position, he is responsible for growing the company's data services, MergeScience data processing and Modelytics modeling applications suite.
Chase launched an integrated campaign October 1 to promote its Ink business card portfolio. The integrated initiative highlights the benefits that each of the four Ink cards offer small businesses. Chase is primarily using the effort to build the Ink brand.
Effective October 5, Worldata is the manager of the SGA Executive Tracker postal, phone and e-mail lists. This file reaches SGA's database of CFOs, HR directors, technology administrators and other executives across several industries, including marketing, engineering, finance and IT.
n an April 2009 study conducted jointly by COLLOQUY and my customer loyalty agency Direct Antidote, we asked more than 2,000 US consumers in an online panel how relevant they found loyalty program communications on a 10-point scale. Just 32% of consumers surveyed rated the relevance of program communications at an 8 or higher. However, many of their responses sustain hope.
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