Hoover's ventured into the business-to-consumer market for the first time on September 30 with the launch of Jobseeker Reports. Available for download at Hoovers.com/jobseeker, each report includes company description, contact information, top competitors, recent company news, stock performance and key financials. The price is $19.95 and up per report.
Alliance Data Systems, a provider of loyalty and credit card services, has signed a multiyear agreement with Pacific Dental Services (PDS). As part of the deal, Alliance will supply PDS with patient financing and marketing services through a private-label credit card program for dental procedures.
Omnicom Media Group has renewed a multiyear contract with Donovan Data Systems, the two organizations announced September 28. DDS will provide the advertising, marketing and communications holding company with management systems and services as part of the deal, for which financial terms were not disclosed.
Peer-endorsed online marketing platform Peer Squared (Peer2) has launched in beta. Apparel companies Miss Sixty and Energie, motorcycle brand Ducati, nutritional product maker SuperFoodsRx and performance skin care product Brave Soldier are among the brands signed as clients.
You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up.
Consumer packaged goods (CPG) manufacturers are faced with the growing challenge of how to connect and interact with consumers in efficient, targeted and value-added ways. Retailers account for such a large portion of CPG sales - and the resulting data - that manufacturers are in the dark about exactly who they should be targeting. The retail "middle man" knows what consumers want, while manufacturers spend billions dollars on advertising and marketing to figure it out. With such vast consumer insight, big-box retailers have created their own brands—private labels that copy manufacturer products at lower prices.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
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