March 17, 2010

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Student Advantage increases e-mail click-through rate with Lyris partnership

Dianna Dilworth September 29, 2009

Student Advantage, a discount loyalty program aimed at college students, has directly increased clickthroughs by 10% by testing its e-mail campaigns. The wholly owned subsidiary of The CBORD Group began regularly testing its e-mails in January after it transitioned from using an in-house e-mail product to working with e-mail services firm Lyris.
 

Miles Media uses social tools in e-mails for travel campaigns

Dianna Dilworth September 23, 2009

Miles Media, an agency that specializes in marketing for travel and tourism bureaus, is using a share-to-social tool for its clients' e-mail marketing efforts. Miles used the Silverpop tool in e-mail marketing efforts for Visit Florida and for West Virginia's tourism board. The technology allows recipients to share the message with friends by posting it directly to their Facebook, MySpace or Twitter pages. The goal of both campaigns was to acquire new customers.
 
Personal touch for loyalty

Personal touch for loyalty

Carol Krol September 28, 2009

Food and beverage marketers add immediacy, relevance and personalization to spur consumer adoption of loyalty programs.
 

Leads let you down? Look at the source

September 28, 2009

You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up.
 

Opinions

Inbox Insider: Holiday e-mails must be giving

Dianna Dilworth September 29, 2009

It is still a bit early to tell how consumers will spend their money this holiday season, especially after consumer confidence dipped in September after a slight uptick in August gave retailers a false bit of optimism. Yet one thing is for sure: Most consumers have tighter budgets and they are looking for better deals and better value. With retailers challenged with sending relevant and targeted messaging this season, search and e-mail will be two of the main drivers, according to a new report by Experian.
 
How to make your e-mail social

How to make your e-mail social

Tony Owens, associate director of digital strategy, Emerge Partners September 30, 2009

E-mail is as vital and important a part in the direct marketing toolkit as ever before. Competition for the scarce attention of consumers remains intense as marketers devise ways to make brand messages stand out amid cluttered inboxes. So, it is particularly vital that marketers take advantage of the consumer's broader media and communications ecosystem as part of the evolving role of email marketing.
 

From the 2008 DMNews Essential Guide to E-mail Marketing

DMNews seeking Essential Guide to E-mail columns

July 27, 2009

DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.
 

Essential Guide to Email Marketing coming October 26th

September 15, 2009

This year's Essential Guide to E-mail Marketing is coming out on October 26. The new guide contains everything you need to know about e-mail marketing including tips, trends and techniques contributed by the e-mail industry's most experienced thought leaders. Addressing topics such as e-mail marketing 2.0, e-mail deliverability, analytics and measurement, as well as case studies with leading marketers, the Essential Guide is not to be missed. Pick up your copy early at the DMA Annual show at the DMNews booth.
 

Lists and Databases

Infocus releases dental hygienist list

September 23, 2009

The American Dental Hygienists Association has awarded Infocus management of its client list. This is the first time that the ADHA list has been offered on the list rental market. This file contains registered dental hygienists.
 


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