DMNews iMarketing News Daily - Wednesday, 9/30/09

November 23, 2009

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Today's News

After test program, Ford rolls out more relevant direct mail strategy

Chantal Todé September 29, 2009

Following a test earlier this year, Ford is launching a variable data print strategy for its direct mail program that will result in consumers receiving more than 1 million pieces of relevant mail annually. The automaker is rolling out the program across its entire portfolio of extended service products, a process it expects to complete in the next six months. Ford hopes the more than 1 million pieces of annual direct mail will result in "an increase of tens of millions of dollars" in sales, said Mark Bardusch, national sales and marketing manager of extended service business at Ford.

SmartPower, Climate Culture launch PSA to promote green university contest

Mary Elizabeth Hurn September 29, 2009

Nonprofit marketing company SmartPower and environmental online community Climate Culture are conducting a PSA effort promoting the America's Greenest Campus contest. The PSA stars hip-hop mogul Russell Simmons and drives viewers to the initiative's microsite, where users can enter the contest.

Sermo offers online physician panels to marketers

Nathan Golia September 29, 2009

Sermo, a social network for doctors that claims more than 100,000 physicians as members, launched Sermo Panels, which are online focus groups that firms can use to conduct market research, on September 29. The initiative was created to help manufacturers, agencies and researchers in the healthcare vertical reach their target audience in a cost-effective way.

Student Advantage increases e-mail click-through rate with Lyris partnership

Dianna Dilworth September 29, 2009

Student Advantage, a discount loyalty program aimed at college students, has directly increased clickthroughs by 10% by testing its e-mail campaigns. The wholly owned subsidiary of The CBORD Group began regularly testing its e-mails in January after it transitioned from using an in-house e-mail product to working with e-mail services firm Lyris.

True North introduces insert program

September 29, 2009

True North List Marketing introduced the Chicago Tribune Billing Statement Program to the market this month. Inserts accompany the billing statements sent to 'Chicago Tribune' subscribers. Subscribers are 54% male and spend an average of $143 on subscriptions.

From the Print Edition

DRTV clicks for sales

Mary Elizabeth Hurn

Direct response TV (DRTV), long used by marketers to drive immediate results, has typically been punctuated by phone operators who are standing by to take orders.

Leads let you down? Look at the source

You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up.

Web Weekly

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Dianna Dilworth

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership

Salesman's Guide - Religious Meeting and Event Planners Directory

New list — Salesman's Guide - Religious Meeting and Event Planners Directory — EPost Direct — This file contains buyers of a directory that profiles planners responsible for the selection of event sites, travel arrangements, speakers, entertainers, caterers and overall event planning.

Red Tail Project

New list — Red Tail Project — Omega List Co. — This file contains donors to the The Red Tail Project, which celebrates the accomplishments of the Tuskegee Airmen during World War II. The extraordinary success of this regiment led to the integration of the Armed Forces in 1948.

DVD Movie World

New list — DVD Movie World — Belardi/Ostroy ALC — This file contains movie buffs who purchase and rent DVDs on a regular basis. Many have installed home movie entertainment centers.

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Caples Awards

Last week to enter the Caples Awards. Click here to submit today.

Caples Community

BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup

Deadline to nominate direct and digital all stars for 30 under 30 extended to November 4

CLICK HERE to nominate
someone today

Agency Business Report

Click below to view all agency profiles

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