DMNews Digital Insider - Digital Insider 9/29/09

November 17, 2009

Webcast: Improve Search Returns by Over 20 % Free Webcast on October 1, 2009 at 12:00pm PT.

Speakers: Rajiv Parikh, CEO & Vinod Nambiar, Director, Position2 . Learn about the business value of automating bid management and the immediate improvement in paid search results. Attendees get a free Cost-Volume-Profit (CVP) analysis beneficial for business growth and forecasting. Register Now

Latest News

Sprint, NFL partner for integrated campaign

Dianna Dilworth

Sprint and the National Football League are promoting the carrier's Any Mobile, Anytime plan with an integrated marketing effort that includes TV, print, online and out-of-home ads, as well as special mobile features. The ad creative shows people in NFL team jerseys using their phones from little bubbles, which represent small in-circle calling networks. The hero of the ad breaks out of her bubble to call anyone.

DM vets 21st Century and PCH to test social

Cara Wood

Insurance provider 21st Century Auto Insurance and Publisher's Clearing House — each with more than 50 years of direct mail marketing experience — are partnering on a multiyear affinity program that has both companies trying new tactics in social media.

JCPenney takes coupons mobile

Dianna Dilworth

Mobile coupons come to retail after successful tests in fast food, grocery.

Zappos.com lets customers try on customization

Chantal Todé

Online shoe retailer Zappos.com is increasingly focused on building long-term relationships with customers via social networking features, one of the company's marketing strategists explained to DMNews. Preliminary results are promising, with increases in the number of pages viewed per visit and sales, since it added the features.

Expedia debuts StorePoint Expandables rich media ad units

Dianna Dilworth

Expedia Media Solutions, the advertising sales division of Expedia, broadened its display ad unit offering this week to include rich media units called StorePoint Expandables. This is Expedia's third release of ad unit offerings since 2008, when the e-commerce company began to grow its business model to include display advertising.

Inside Digital

What Worked: Embarq uses video strategy to reach customers

Carol Krol

Embarq, a high-speed Internet provider, wanted to use social networking to appeal to its customers online and form relationships with them. It operates in 18 states including Washington, Nevada, Florida, Pennsylvania and New Jersey, so finding its 3.5 million customers also presented a challenge.

Opinion

Four ways to get more value from your site search

Shaun Ryan, CEO of SLI Systems

The importance of good site search cannot be overstated. A well performing site search improves your customers' online experience and helps them find products and information more quickly, and the more data you include in the search results, the easier you make the visitor's purchasing decision. Following are four quick steps you can take that will ensure your site search has an even stronger impact - both on your customers' experience and on your bottom line.

The DMNews Essential Guide to Search Engine Marketing

DMNews Essential Guide to Search Marketing now online

The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.

Find the perfect blend of user experience and search rankings

Amberly Stitzel, interactive marketing manager,Leapfrog Interactive

When performing search engine optimization on your Web site, keep in mind the blend between optimizing for the "bots" and for your users. If you gravitate toward one over the other, your efforts may win over only one of your audiences, rather than appealing to both of them.

Caples Community

BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup

Deadline to nominate direct and digital all stars for 30 under 30 extended to November 4

CLICK HERE to nominate
someone today

Agency Business Report

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