DMNews iMarketing News Daily - Tuesday, 9/29/09

November 23, 2009

Today's News

Industry execs welcome UPS insert marketing program

Frank Washkuch September 28, 2009

UPS stuck its toe into the direct marketing industry on September 28, beginning a test of its insert marketing service in five US metropolitan areas. Industry executives reacted to the program by saying that they do not feel threatened by the move, but are hopeful that UPS's brand cachet creates opportunities for them.

Multichannel retailer Gander Mountain to transition to private ownership

Chantal Todé September 28, 2009

Multichannel outdoor apparel and gear merchant Gander Mountain announced September 28 that it plans to become a private company in order to improve its performance. Despite a recent push into multichannel retailing, Gander Mountain is struggling. For its fiscal second quarter ending August 1, the company reported a consolidated net loss of $7.3 million, more than the $4.9 million reported during the same period last year.

Sprint, NFL partner for integrated campaign

Dianna Dilworth September 28, 2009

Sprint and the National Football League are promoting the carrier's Any Mobile, Anytime plan with an integrated marketing effort that includes TV, print, online and out-of-home ads, as well as special mobile features. The ad creative shows people in NFL team jerseys using their phones from little bubbles, which represent small in-circle calling networks. The hero of the ad breaks out of her bubble to call anyone.

Omnicom Media Group and DDS extend data relationship

Mary Elizabeth Hurn September 28, 2009

Omnicom Media Group has renewed a multiyear contract with Donovan Data Systems, the two organizations announced September 28. DDS will provide the advertising, marketing and communications holding company with management systems and services as part of the deal, for which financial terms were not disclosed.

Minority and Women Owned Businesses

September 28, 2009

New list — Minority and Women Owned Businesses — ListAbility Inc. — This file contains businesses owned by minorities and women. It is sourced through directories, government filings, office financing and other information. Suggested usage includes insurance, real estate, financing and office supplies.

Webcast: Improve Search Returns by Over 20 % Free Webcast on October 1, 2009 at 12:00pm PT.

Speakers: Rajiv Parikh, CEO & Vinod Nambiar, Director, Position2 . Learn about the business value of automating bid management and the immediate improvement in paid search results. Attendees get a free Cost-Volume-Profit (CVP) analysis beneficial for business growth and forecasting. Register Now

From the Print Edition

DM vets 21st Century and PCH to test social

Cara Wood

Insurance provider 21st Century Auto Insurance and Publisher's Clearing House — each with more than 50 years of direct mail marketing experience — are partnering on a multiyear affinity program that has both companies trying new tactics in social media.

Find pieds-à-terre online

Second Porch, a Web site for vacation housing rentals, is using social media for lead generation. The new Facebook app, called "Rent & Trade Vacation Homes," calls on consumers to "find a home" directly from the Facebook app. Consumers can then save housing finds to their "My Second Porch" pages. They can also share any of the houses they find to their Facebook walls.

Web Weekly

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Dianna Dilworth

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership

Caring Cancer Contributors

New list — Caring Cancer Contributors — National Fundraising Lists — This file contains donors who have shown their support for national cancer causes. They have funded programs that increase public awareness of the causes of cancer, early detection and prevention, provide support to cancer victims, and also fund treatment and research projects.

Pain Free for Life Book and Product Buyers

New list — Pain Free for Life Book and Product Buyers — Country Marketing Ltd. — This file contains buyers of the Pain Free for Life book and its companion product Biotape. Prospects are 59% female and fall into an age range between 30 and 50. These middle-income individuals spent an average of $40. The file is sourced through direct mail, TV and telemarketing.

Minority and Women Owned Businesses

Classified

THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

NEW YORK CITY

Fulfillment Manager $90K

Customer Service Manager $75K

Online Marketing Manager $85K

Merchandising Manager $85K

Direct Marketing Manager $75K

LONG ISLAND

Marcom Manager-B-B $115k

Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY

Sr. Marketing Manager $70K

PHILADELPHIA

Online Marketing Manager (Retention)

Affiliate Marketing Manager

SAN FRANCISCO

Mobile Marketing $150K +

BOSTON METRO

Direct Mail Production Specialist $50k

Catalog Product Manager $80k

Account Exec-Client Services $50k

Sr. Account Exec-Client Services $65k

Account Manager-Client Services $65k

Account Director Client Services $100k

CONNECTICUT

Call Center- Supervisor $50k

Direct Mail/ CRM Manager $85k

VIRTUAL

Biz Dev/Sr. Sales Executive $100k

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com

Caples Community

BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup

Deadline to nominate direct and digital all stars for 30 under 30 extended to November 4

CLICK HERE to nominate
someone today

Agency Business Report

Click below to view all agency profiles

Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com

Classifieds
For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

Unsubscribe
To unsubscribe from DMNews iMarketing News Daily click here.
To manage your entire DMNews profile login to your account.

You are subscribed as: $EMAIL$

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001

© 2009 Haymarket Media Inc.