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Emails Gone Viral: Measuring "Share-to-Social" Performance -
A Silverpop Benchmark Study
Have questions about social sharing and email? Silverpop, the first email marketing service provider to bridge the gap between email and social networking, has the answers. Its latest benchmark study, Emails Gone Viral: Measuring "Share-to-Social" Performance, offers unique insight into what makes an email shareworthy.
Among the many interesting findings, Silverpop uncovered the following notable trends:
- Social sharing is already achieving click-through and reach rates several times that of the long used forward-to-a-friend functionality
- Shared emails evaluated for the study delivered an average increase in reach of 24.3 percent
- On average, social sharing leads to additional 1 percent of opens
- In most cases, the last click on a shared email messages occurs about seven days after the initial share
- And much more
Receive your complimentary copy today!
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