November 23, 2009

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Today's News


Zappos.com names Mullen creative AOR; online DM to stay in house

Chantal Todé September 25, 2009

As it strives to create a more holistic marketing plan for next year, Zappos.com has named Mullen its creative AOR, with responsibility for brand development, media buying and creative, including digital advertising. The agency will work closely with King Fish Media, Zappos.com's partner for offline direct marketing.
 

DMA faces scrutiny from board member Pike

Carol Krol September 25, 2009

At a time when the largest direct marketing association is facing fiscal challenges and member scrutiny, Direct Marketing Association board member and Executive Committee member Gerry Pike has launched a Web site questioning the group's governance. ABetterDMA.org alleges that "DMA's relevancy is fading, its membership falling and its events failing as budget-buster dues and conference fees are sending long-time DMA members heading for the exits." Pike has also mailed DMA voting members asking for their support.
 

New VDP platform from Advanced Image Direct integrates Salesforce

Chantal Todé September 25, 2009

Advanced Image Direct (AID) has patented Cloud2Mail, a variable data digital print platform that processes orders from the Web and prints four-color envelopes and letters simultaneously.
 

YAI revamps site for better engagement

Chantal Todé September 25, 2009

Nonprofit the YAI Network has integrated its relaunched Web site with its online marketing, fundraising and advocacy system, with the goal of better engaging visitors.
 

CarMD takes DRTV for a spin

Nathan Golia September 25, 2009

CarMD, a Fountain Valley, CA-based manufacturer of the computerized car maintenance product by the same name, will roll out a long-form infomercial for the device nationwide next month.
 

Editorial: Agencies can do better with their Web sites

Carol Krol September 25, 2009

Ad agency Web sites suck. Well, most of them. I was doing research recently that involved visiting a long list of agency Web sites, including the global players in the direct marketing space and the generalists.
 

DirectInnovations manages business list

September 25, 2009

DirectInnovations has released the PerfectBusiness.com list to the market. The file contains professionals who are members of PerfectBusiness.com, a Web site that introduces business owners and executives to contacts and features editorial content. These prospects are 55% male; their average income is $82,000.
 

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From the Print Edition

JCPenney takes coupons mobile

JCPenney takes coupons mobile

Dianna Dilworth

Mobile coupons come to retail after successful tests in fast food, grocery.
 
American Family integrated push has NBC, CBS, MSN as partners

American Family integrated push has NBC, CBS, MSN as partners

Mary Elizabeth Hurn

American Family Insurance launched an integrated campaign this month with NBC Universal, CBS Radio, Katz Advantage and MSN.
 

Web Weekly

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Dianna Dilworth

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership
 


Today's lists and databases

Davenport & Associates — Japan

New list — Davenport & Associates - Japan — List Services Corp. — This file contains Japanese sweepstakes enthusiasts. They have responded to a direct mail promotion and paid 3,000 yen to enter. The file is 60% female.
 

DWA_Outdoor Enthusiasts Database

New list — DWA_Outdoor Enthusiasts Database — Direct Web Advertising — This file contains outdoor enthusiasts. It featuress demographic, lifestyle and recreational interest data. These prospects are 55% male.
 

Avid Novelty Buyers

New list — Avid Novelty Buyers — Paramount Lists Inc. — This file contains buyers of trendy T-shirt or funny gifts, gags or gadgets.
 

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In This Issue

Caples Community

BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup

DMNews Caples Community

Agency Business Report

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DMNews Agency Business Report


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