Retailer JCPenney has introduced a mobile coupon program for its Houston customers via a partnership with mobile technology firm Cellfire. The program enables customers to use mobile coupons that are scanned at the point of sale in JCPenney stores.

The executive shuffle announced September 24 by Aeropostale will put direct retail veteran Mindy Meads at the top of the company as its co-CEO. The appointment will be effective when Julian Geiger, the current CEO of the teenager-targeting specialty retailer, steps down at the end of this fiscal year.

Peer-endorsed online marketing platform Peer Squared (Peer2) has launched in beta. Apparel companies Miss Sixty and Energie, motorcycle brand Ducati, nutritional product maker SuperFoodsRx and performance skin care product Brave Soldier are among the brands signed as clients.

Beam Global Spirits & Wine named Kevin George CMO and SVP, effective September 28. He will oversee global brand strategy development and consumer insights and build programs for the brand's portfolio.

Statlistics has released two lists from Canon Communications. PharmaLive reaches top players in the pharmaceutical and biomedical industries, and Medical Device Link reaches designers, manufacturers and marketers of medical devices.

Retailers train their focus online in a tough market by investing in customer experience initiatives.

Multichannel retailers must manage many moving levers in their e-commerce strategy. From getting customers to the online store to incorporating product reviews, the following tips will help you make the most of the channel

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership

New list — Your Travel Insider - Subscribers — Thomas, Townsend & Kent — This file contains travelers who read e-newsletter Your Travel Insider and receive special offers from advertisers that are relevant to their interests. Sixty percent of subscribers plan to spend $2,500 or more on their next vacation. Average household income is $91,800.

New list — Energy Supplement Buyers/Postal & Email Addresses — Specialists Marketing Services — This file contains adults who have responded affirmatively to an online survey that they have bought energy supplements. Fifty-five percent of these prospects are male.

New list — Quintessential Impulse Buyers — Andrews Wharton Inc. — This file contains buyers that are always looking for deals and incentive-type offers. These prospects are 54% female; their average income is $45,000.