September 25, 2009

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Today's News


JCPenney introduces mobile coupons to Houston consumers

Dianna Dilworth September 24, 2009

Retailer JCPenney has introduced a mobile coupon program for its Houston customers via a partnership with mobile technology firm Cellfire. The program enables customers to use mobile coupons that are scanned at the point of sale in JCPenney stores.
 

Direct retail veteran Meads named co-CEO at Aeropostale

Chantal Todé September 24, 2009

The executive shuffle announced September 24 by Aeropostale will put direct retail veteran Mindy Meads at the top of the company as its co-CEO. The appointment will be effective when Julian Geiger, the current CEO of the teenager-targeting specialty retailer, steps down at the end of this fiscal year.
 

Peer-endorsed social loyalty program Peer2 launches

Mary Elizabeth Hurn September 24, 2009

Peer-endorsed online marketing platform Peer Squared (Peer2) has launched in beta. Apparel companies Miss Sixty and Energie, motorcycle brand Ducati, nutritional product maker SuperFoodsRx and performance skin care product Brave Soldier are among the brands signed as clients.
 

Beam Global names George CMO, SVP

Mary Elizabeth Hurn September 24, 2009

Beam Global Spirits & Wine named Kevin George CMO and SVP, effective September 28. He will oversee global brand strategy development and consumer insights and build programs for the brand's portfolio.
 

Statlistics releases two Canon lists

September 24, 2009

Statlistics has released two lists from Canon Communications. PharmaLive reaches top players in the pharmaceutical and biomedical industries, and Medical Device Link reaches designers, manufacturers and marketers of medical devices.
 


From the Print Edition

E-commerce an easy sell

E-commerce an easy sell

Chantal Todé

Retailers train their focus online in a tough market by investing in customer experience initiatives.
 
13 tips (A baker's dozen!) for successful e-commerce

13 tips (A baker's dozen!) for successful e-commerce

Multichannel retailers must manage many moving levers in their e-commerce strategy. From getting customers to the online store to incorporating product reviews, the following tips will help you make the most of the channel
 

Web Weekly

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Dianna Dilworth

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership
 

Today's lists and databases

Your Travel Insider - Subscribers

New list — Your Travel Insider - Subscribers — Thomas, Townsend & Kent — This file contains travelers who read e-newsletter Your Travel Insider and receive special offers from advertisers that are relevant to their interests. Sixty percent of subscribers plan to spend $2,500 or more on their next vacation. Average household income is $91,800.
 

Energy Supplement Buyers/Postal & Email Addresses

New list — Energy Supplement Buyers/Postal & Email Addresses — Specialists Marketing Services — This file contains adults who have responded affirmatively to an online survey that they have bought energy supplements. Fifty-five percent of these prospects are male.
 

Quintessential Impulse Buyers

New list — Quintessential Impulse Buyers — Andrews Wharton Inc. — This file contains buyers that are always looking for deals and incentive-type offers. These prospects are 54% female; their average income is $45,000.
 

Classified




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ezullo@smithhanley.com
203 319-4300

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Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY
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Online Marketing Manager (Retention)
Affiliate Marketing Manager

SAN FRANCISCO
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Catalog Product Manager $80k
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Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com





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