The Talbots Inc. will reduce costs by $100 million over the next two years, including reducing its marketing budget by eliminating TV and national print advertising and redirecting half of the money from these areas to direct marketing.

Before agencies will make a serious financial commitment in mobile campaigns, the medium needs to grow, said the Mobilizing the Agency panel at the OMMA Mobile conference in New York on Thursday.

The Week will roll out new advertis­ing and marketing initiatives this year under its newly appointed marketing director, Danielle Yuen. Yuen joined The Week from Condé Nast's Self. She said that she will use her big-brand experience to bring The Week more and higher-end advertisers and to grow readership.

Jeanniey Mullen, founder of the Email Experience Council, is leaving her position as executive director of OgilvyOne Worldwide's Global Email and Digital Dialogue and taking a new position as global EVP of Zinio Systems and VIV Magazine.

The Big Apple Circus has signed AudienceView to help manage ticketing, CRM and fundraising efforts. "The bigger picture is that Big Apple Circus is 30 yrs old, so it's a fairly mature business," said Gary Dunning, executive director of the Big Apple Circus. "Part of the maturity process was knowing full well that, as margins were going to tighten and with growth potential getting tighter, the best route for success would be to go deep and really strengthen all our connections in communities where we have customers," he added.

Chiropractic Economics magazine has selected Infocus to be the exclusive manager of its list of active US subscribers. Subscribers on the Chiropractic Economics magazine list are predominantly practicing doctors of chiropractic medicine.

DMNews is seeking submissions for its upcoming 2008 DMNews Deliver, which will be published in on March 10, 2008. In a climate of changing postal regulations and mail legislation, as well as consumer environmental concerns and an uncertain economy, today's marketers need to carefully consider every aspect of sending a direct mail piece — from technological developments in production and printing, to improvements in data quality, the development of creative campaigns, and optimal fulfillment practices.

Record album covers a hit for clinical firm Praxis; Regent University online school earns high marks; Miva Direct shows Alot.com that toolbar is no turkey.

Last month, AmericaSkiing.com, a Web site for skiing and snowboard­ing enthusiasts, announced a new social networking site designed exclusively for the skiing and snowboarding industry. It was one of many social networks aimed at a niche market that launched during the past year.

NEW MANAGEMENT - Leon Henry Inc. - Description: This file contains direct mail-responsive members of Bally Total Fitness. They spend an average of $1,200 on their membership.

INSERTS - Adrea Rubin Management - Description: Inserts can be placed into outgoing merchandise boxes for Celebrate Express, a children's party supply and costume provider. Age range of buyers is between 25 and 45, and average household income is more than $100,000. Each spends about $85 per order and all pay by credit card.

NEW LISTS - Dunhill International List Co. - Description: This file contains a comprehensive database of individuals who buy books and publications on a variety of topics. They buy from direct marketing offers made by mail, phone and e-mail.

NEW LISTS - eTargetMedia.com Inc. - Description: This file contains online users with children. These subscribers are searching for new games and good deals. They are 65% female, average age of 37 and average income of $50,000.

NEW LISTS - Preferred Communications - Description: This file contains a growing list of donors to an active organization that is committed to fundamental conservative ideals. They believe in traditional family values and the sanctity of life. These donors want to lower taxes and promote common sense economic policies.

NEW LISTS - RetailGPS.com - Description: The file contains tire dealers in the US. These locations include such tire retailers as Town Fair Tire, which sell products from one or several of the 12 major tire manufacturers, including Goodyear and Michelin. This information is primarily used for retail site selection, such as new store openings, existing store closings, competitive retail presence analysis and monitoring.