Acxiom announced September 23 that it will acquire Direct Marketing Services, which has offices in Saudi Arabia and the United Arab Emirates, to extend the data marketing agency's footprint into the Middle East-North Africa (MENA) region. Financial terms of the deal, which is expected to close by the end of next month, were not disclosed.
Facebook has teamed up with Nielsen in a strategic alliance to help marketers better measure social media campaign results. The partnership, announced September 22, has produced a tool called BrandLift, which polls Facebook users via opt-in surveys to measure consumer attitudes and purchase intent from display advertising on the social network.
Web analytics firms ComScore and Omniture have formed a partnership to better analyze and track online audiences. Together, the companies will create a unified measurement service for publishers and advertisers, they announced September 21.
Media Horizons Management launched a database of 32 million names last week as part of its continuing expansion of data services. The company, which has its roots in list brokerage and inserts, branded its latest undertaking EnVision.
American Express has expanded its Membership Rewards program, adding a "specials" section to its rewards site that offer cardmembers limited-time and -quantity deals on rewards including electronics, travel and entertainment. This program launched on September 16.
The American Dental Hygienists Association has awarded Infocus management of its client list. This is the first time that the ADHA list has been offered on the list rental market. This file contains registered dental hygienists.
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