The Federal Communications Commission (FCC) is set to propose rules that would prevent Web and wireless carriers from blocking Internet applications, a concept known as net neutrality.
Swedish home furnishings retailer Ikea will launch a digital campaign with AOL next month that includes display advertising, custom content and a microsite. The effort signals a new commitment to US digital media on the part of the multichannel merchant. Ikea's media AOR, Mediaedge:cia, helped to choose AOL for the initiative.
A McAfee study, Digital Window Shopping: The Long Journey to Buy, of 163 million online shopping transactions found that 65% of all shoppers will wait a day or more to complete a purchase.
There are a number of reasons social media appeals to today's marketers: it's affordable, it's engaging for consumers and it's immediate. However, the real appeal of digital social marketing has been driven by new applications of data for targeted messaging and features that resonate with users. One recent example of this is TVGuide.com's September 16 launch of a widget using Facebook Connect, an open API from the social networking site.
Matthew Gonnering, CEO, Widen Enterprises September 21, 2009
Video is all over the place. It is great for the audience. It is great for marketers too, but it takes up computing space. Lots of it. This is a serious problem that will impact creative marketing and advertising departments in particular. Video is quickly supplanting everything else as the method used to spread whatever gospel needs to be spread online and beyond. However, these bigger digital files are causing bigger headaches all the way around.
The DMNews Essential Guide to Search Engine Marketing
Jodie Barr, president, OrderStorm.com September 21, 2009
The natural search rank of your Web site is determined largely by link popularity — defined as how many well-ranked Web sites link to yours. Link analysis has been gaining more importance to the search engines, not less. Search engines look at the quality and relevance of links that point to your Web site rather than the number of inbound links. A high-quality link comes from a page that already has a high rank.
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