Database marketing agency Merkle has formed a business, called LogicLab, to create results-based measurements for media buying. It will develop online tools for media buyers to determine the value of their ad buys. Merkle is developing similar tools on a proprietary basis for some clients.

Adobe's decision to acquire Omniture later this year signals a newfound prominence for Web analytics and measurement tools within the online marketing industry. The deal could also indicate that other firms in the measurement space will hear from suitors as more companies look to add analytic tools, according to industry experts.

Software company Intuit agreed this week to purchase online personal finance firm Mint.com in a cash transaction valued at approximately $170 million. The deal is expected to be completed in the fourth quarter.

Genuine Interactive named Cyril Lemaire its first CMO late last month. He reports to John Grayson, president of the agency, and is responsible for new business development and maintaining client relationships.

A McAfee study, Digital Window Shopping: The Long Journey to Buy, of 163 million online shopping transactions found that 65% of all shoppers will wait a day or more to complete a purchase.

Macromark has introduced the Immense Income Potential Opportunity Buyers list to the market.

The Performance Marketing Alliance (PMA) is the latest organization to oppose state tax collection policy based on affiliate marketer location. The trade group announced support on September 2 for a pending New York Supreme Court lawsuit filed by Amazon.com and Overstock.com in July.

Gaiam's Marshall on how technology and word-of-mouth combine to drive sales and retain customers

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership

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