Hawaiian Airlines has debuted a revamped Hawaiian Miles frequent flyer program this week, through a partnerÂship with Vesdia Corp. Under the multiyear agreement, VesÂdia is responsible for the management and growth of the loyalty program.
To enhance its customer interaction management platform, Talisma Corp. has partnered with analytics firm ClickFox. Talisma provides customer interaction management software to a variety of businesses, with a heavy focus on clients in the financial industry.
Online business content provider Hoover's Inc. has launched a social networking service for the professional market that identifies an individual's referral paths for a prospective business contacts, highlighting the strongest path within the user's network.
Alliance Data Systems Corp. has filed a lawsuit against the Blackstone Group in response to a notice from the group that a planned merger between the two may not go through. The suit, filed in the Delaware Court of Chancery, seeks specific performance to have Blackstone comply with obligations stated in the merger agreement.
The Hilton Hotel has expanded its no blackout dates policy to all members of its HHonors loyalty program. Previously, the offer was only available to Diamond and Gold VIP members.
Executives have heard the following phrase countless times: Marketing needs to get more analytical. The strategies, processes and technologies used to identify, acquire, and retain loyal customers are changing. Companies struggle to find out what makes their customers tick while budget constraints make finding the best customers and prospects more difficult. Add in the unprecedented volume of messages across every conceivable channel, and the world of marketing becomes a very difficult place.
DM News' Essential Guide to Lists, Database Marketing & Data Services
Database marketing (DBM) is quickly evolving in relevance from a direct marketing tactic to an enterprise-level business process and strategy that delivers improved marketing ROI. Only a few years ago, most organizations did not have a global leader of DBM and most database marketers did not even have direct access to the CMO. Now, CMOs and key executives are recognizing the true value of DBM across the organization. (This article appears in the 2008 edition of the Essential Guide to Lists, Database Marketing and Data Services.)
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