FREE WEBINAR
Grow your Email Marketing Opt-in List... Almost Automatically
Thursday, September 24, 2009, 11:00 AM Pacific Time / 2:00 PM Eastern Time

Email marketers face an ongoing battle to grow their email opt-in lists. With up to 30% churn of the email addresses on most opt-in lists each year, it's tough just to stay even!

Join us for this live Webinar - Register Now!

And without list growth, it's hard to deliver the increases in revenue and ROI your company needs in this economy. So how do you grow your opt-in list without breaking the bank or losing your mind? Spend a valuable hour with Lyris' Vice President of Marketing, Andrea Scarnecchia. Andrea will share simple methods to help grow your lists - including ways to leverage the marketing you're already doing to get better results. She'll cover the three "layers" of successful list building efforts:

1. The "Autopilot" Layer that works with minimal marketing effort ongoing once it's set up.
2. The Supplemental Layer that brings in additional new acquisitions. This layer includes some new list-building tools available to email marketers such as:
   • Social media marketing
   • Mobile marketing
3. The "Churn Minimizing" Layer that helps shore up your foundation to better allow for growth

You'll also learn tips, tricks and best practices to get your list on an upward trajectory - and all of it will be demonstrated through tangible, real-world examples.

As a special bonus, all Webinar attendees will receive a free copy of the Lyris Bionic List Builder How-to Guide - a perfect complement to the Webinar presentation, and an actionable tool designed to help you grow your email opt-in list for better results right away.

Presenter: Andrea Scarnecchia Vice President of Marketing, Lyris, Inc. Andrea is the Vice President of Marketing at Lyris where she is responsible for driving marketing initiatives inclusive of online and email marketing. Lyris is a leader in the Online Marketing space and provides an integrated, online marketing solution for email marketing plus social, mobile, search marketing and Web analytics. Andrea has over 17 years of marketing leadership experience in a diverse range of industries (from B2C to B2B). She has held senior management positions and led marketing efforts at a broad range of companies such as FoodSaver (now Sunbeam), Broderbund (now Mattel), Disney Interactive, Sega, Supercuts and The Clorox Company.

 REGISTER NOW for this informative Webinar.