DMNews Digital Insider - Digital Insider 9/15/2009

March 16, 2010

Advertisement

The Four Ps of Marketing Aren't Enough
In today's environment, marketers must move beyond the traditional four Ps of marketing. Industry leaders are adopting the O and I of marketing - Online, Offline, Outbound, and Inbound. Join us for this webinar to learn how to use these channels in a coordinated way to increase customer retention, drive new customer acquisition, and improve marketing efficiency.

Register Now!

Latest News

Twitter now allowing ads

Dianna Dilworth September 14, 2009

Microblogging sensation Twitter changed its terms of service on September 10 to allow for advertising on the platform. While Twitter did not specify what types of available ad units it might offer, co-founder Biz Stone said in a blog post that the company will "leave the door open for advertising."

Sundrop loyalty program integrates Facebook to promote restaurants

Mary Elizabeth Hurn September 14, 2009

Sundrop Systems, an Orlando, FL-based text messaging service provider, is integrating social media into its LoyalTXT program by using Facebook Connect. The program, which creates and builds marketing databases, is promoting a client base mostly comprised of local and chain restaurants, as well as retail stores.

Deb Shops' first foray into e-commerce a success

Carol Krol September 14, 2009

Deb Shops, an 80-year-old retailer of junior and plus-sized merchandise for 13- to 25-year-old women, had no online presence a year ago.

One to One Interactive acquires Twelve Horses

Nathan Golia September 14, 2009

One to One Interactive, a digital marketing firm based in Boston, has acquired Reno, NV-based agency Twelve Horses. Terms of the deal, announced September 14, were not disclosed. One to One will add Twelve Horses' Reno, NV, and Salt Lake City offices to its Charlestown, MA headquarters.

CreditReport.com hires Omniture for search marketing help

Carol Krol September 10, 2009

CreditReport.com, a credit information company, announced September 8 it has selected Web analytics firm Omniture to step up its search marketing strategy. The credit reporting site will use the Omniture SearchCenter and Omniture SEM Consulting services to optimize paid search campaigns. It will also employ Omniture SiteCatalyst to measure search engine optimization (SEO), as well as user activity on the site such as click paths and time spent on each page.

Inside Digital

Insider's View: How to make the most of Web analytics

September 14, 2009

For all the talk about the power of Web analytics, the majority of marketers are still not using it at a strategic level to improve their business. DMNews chatted with Eric Peterson, founder of Web Analytics Demystified, a consulting company, to get at some of the stumbling blocks marketers come up against and how they can begin to overcome them.

Opinion

Understand shopping personalities to improve your SEM

Tom Kuthy, VP, Marketing & Business Development, Resolution Media September 15, 2009

Since search marketing is still a relatively young discipline with few truly veteran players, every day many bright young practitioners are getting promoted into their very first management roles. As I think back to my first managerial position, I cringe at the awful rookie mistakes I made, and savor the advice that more experienced managers gave to me that helped me get through the rough spots. Today, I thought I would share the one single insight that has helped me more than any other to improve my management skills.

The DMNews Essential Guide to Search Engine Marketing

DMNews Essential Guide to Search Marketing now online

March 30, 2009

The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.

Powerboost your SEO with social media to drive links, revenue

Colton Perry, SVP of technology and creative, NetPlus Marketing September 14, 2009

Effective SEO strategies, plans and programs are not easy, requiring a high degree of expertise to effect, and a long-term commitment to maintain. But the return can be long lasting. Social media have made a splash in the last couple years as cost-effective and successful strategies for branding and CRM, but they're now ever more important to search.

Caples Community

BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup

Agency Business Report

Click below to view all agency profiles

Advertise
For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com

Classifieds
For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here.

Unsubscribe
To unsubscribe from DMNews DMNews Digital Insider click here.
To manage your entire DMNews profile login to your account.

You are subscribed as: $EMAIL$

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001

© 2010 Haymarket Media Inc.