DMNews Digital Insider - Digital Insider 9/15/2009

November 17, 2009

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The Four Ps of Marketing Aren't Enough
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Latest News

Twitter now allowing ads

Dianna Dilworth

Microblogging sensation Twitter changed its terms of service on September 10 to allow for advertising on the platform. While Twitter did not specify what types of available ad units it might offer, co-founder Biz Stone said in a blog post that the company will "leave the door open for advertising."

Sundrop loyalty program integrates Facebook to promote restaurants

Mary Elizabeth Hurn

Sundrop Systems, an Orlando, FL-based text messaging service provider, is integrating social media into its LoyalTXT program by using Facebook Connect. The program, which creates and builds marketing databases, is promoting a client base mostly comprised of local and chain restaurants, as well as retail stores.

Deb Shops' first foray into e-commerce a success

Carol Krol

Deb Shops, an 80-year-old retailer of junior and plus-sized merchandise for 13- to 25-year-old women, had no online presence a year ago.

One to One Interactive acquires Twelve Horses

Nathan Golia

One to One Interactive, a digital marketing firm based in Boston, has acquired Reno, NV-based agency Twelve Horses. Terms of the deal, announced September 14, were not disclosed. One to One will add Twelve Horses' Reno, NV, and Salt Lake City offices to its Charlestown, MA headquarters.

CreditReport.com hires Omniture for search marketing help

Carol Krol

CreditReport.com, a credit information company, announced September 8 it has selected Web analytics firm Omniture to step up its search marketing strategy. The credit reporting site will use the Omniture SearchCenter and Omniture SEM Consulting services to optimize paid search campaigns. It will also employ Omniture SiteCatalyst to measure search engine optimization (SEO), as well as user activity on the site such as click paths and time spent on each page.

Inside Digital

Insider's View: How to make the most of Web analytics

For all the talk about the power of Web analytics, the majority of marketers are still not using it at a strategic level to improve their business. DMNews chatted with Eric Peterson, founder of Web Analytics Demystified, a consulting company, to get at some of the stumbling blocks marketers come up against and how they can begin to overcome them.

Opinion

Understand shopping personalities to improve your SEM

Tom Kuthy, VP, Marketing & Business Development, Resolution Media

Since search marketing is still a relatively young discipline with few truly veteran players, every day many bright young practitioners are getting promoted into their very first management roles. As I think back to my first managerial position, I cringe at the awful rookie mistakes I made, and savor the advice that more experienced managers gave to me that helped me get through the rough spots. Today, I thought I would share the one single insight that has helped me more than any other to improve my management skills.

The DMNews Essential Guide to Search Engine Marketing

DMNews Essential Guide to Search Marketing now online

The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.

Powerboost your SEO with social media to drive links, revenue

Colton Perry, SVP of technology and creative, NetPlus Marketing

Effective SEO strategies, plans and programs are not easy, requiring a high degree of expertise to effect, and a long-term commitment to maintain. But the return can be long lasting. Social media have made a splash in the last couple years as cost-effective and successful strategies for branding and CRM, but they're now ever more important to search.

Caples Community

BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup

Agency Business Report

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