USAA, a provider of financial services to current and former members of the US Armed Forces and their families, has launched an online loyalty program called USAA MemberShop. The program, created with loyalty shopping solutions provider Mall Networks, enables consumers to earn between 1% and 20% of their cash back or points on each dollar spent online with nearly 500 brand-name merchants.
InfoUSA Database Licensing, a division of InfoGroup, provides proprietary database services for value-added resellers. The company has recently announced content partnerships and expanded alliances with search companies such as Bing and V-Enable. DMNews chats with Jim DeRouchey, president of InfoUSA Database Licensing, about the challenges of local search and the company's strategy to meet that challenge, as well as its future plans.
NCD Brands has awarded The Information Refinery management of three lists: the Century Business Solutions postal file, the Century Photo postal file and the Light Impressions postal file. All files feature gender, hotline and geography selections and are available beginning at $110/M.
Warren Hunter, chairman and CEO, DMW Worldwide LLC September 09, 2009
When we think of customer advocacy, we often think of what we can do to be an advocate for our customers: How do we find ways to assist them? But what's on my mind here is: What can we do to make our customers become advocates for us?
DMNews' Essential Guide to Lists, Database Marketing & Data Services
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