Publicis Groupe announced September 1 that it will acquire Unilever's multichannel CRM program in France, called "Pour Tout Vous Dire." The holding company named Nicolas Zunz chairman of the initiative, with the goal of expanding its scope and establishing it as a top CRM platform. He retains his role as chairman of Publicis Dialog Paris.
The Central Hockey League has partnered with technology service provider Robson Technologies Ltd. to debut CHL Loyalty Rewards. Hockey fans and businesses can earn and redeem points, as well as transfer those points within other rewards programs to which they belong.
The University of Michigan has tapped Charleston, SC-based Blackbaud to replace its fundraising technology and prospect research services. Previously, U of M was working with an internally developed system.
A new FTC rule goes into effect on September 1 prohibiting prerecorded commercial telemarketing calls to consumers, also known as robocalls, without written permission from the consumer.
Data breaches continue to vex marketers. Three men were indicted this month for stealing more than 130 million credit and debit card numbers, according to the US Department of Justice. The breach was discovered in January and is the largest hacking and identity theft case ever prosecuted by the Justice Department.
One positive aspect of challenging times is that it makes us more open to change, to new ways of doing things. As marketers look to fight this economy by maximizing ROI, online retailers, in particular, have an opportunity to tap into potentially lucrative customer segments they may have overlooked. Instead of just spending their efforts and budget to reach customers with the most recent transactions, they can also focus on when customers are most likely to buy next.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
All Direct Marketing News newsletters are sent from the domain "email.dmnews.com".
When configuring e-mail or spam filter rules, please use this domain name.
Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
