Marketing has traditionally focused on the Four Ps - Pricing, Product, Promotion, and Place. But in today's demanding environment, marketers need to be focused on a new set of letters - the O and I of marketing - Online, Offline, Outbound, and Inbound. These letters represent the channels that marketers need to employ, and present new challenges for coordination, management, and measurement.

Join Quaero, a CSG Solution, and Neolane for this insightful webinar that will help marketers better understand how to use the various marketing channels and leverage data across channels to increase customer retention, drive new customer acquisition, and improve marketing efficiency.

As an added incentive, the first 25 registrants that also attend the webinar will receive a copy of the popular book, High Performance Marketing, by Quaero founder, Naras Eechambadi.

Please join us for this highly relevant event on September 22, 2009 at 1PM (EDT).

Register by clicking here.