The Guatemala Tourism Board has released a new digital media campaign to push travel in September and October. The new effort, which is called "Last minute," is centered around Guatemala's Mayan ruins and pushes the country as the easily accessible "heart of the Mayan world."
The Talbots Inc. has relaunched its Web site with new functionality intended to align the online shopping experience more closely with its in-store product offerings and to enhance customer service. The new site is powered by ATG and includes the new section"Pearls of Wisdom," where users can find expert fashion advice on the latest styles and Talbots collections.
In a move to provide more rich media services, Atlanta-based interactive agency Definition 6 has acquired the assets of Creative Bubble, a New York City-based video production company.
Omniture announced it has launched CMO.com, a resource for CMOs that will contain news, techniques and tips about marketing, as well as analyst reports.
Restaurant.com has created a new "Dinner & Movie" promotional package, a business-to-business effort to get businesses to buy promo packages that can be passed on to consumers.
Marketers have gone beyond using data to inform segmentation strategy. A combination of data now influences display ad buys across ad networks. "Display is broken, and it has to evolve if it is going to work," said John Giuliani, chairman and CEO of Dotomi. "The idea of Display 2.0 is about optimizing the ad and making it more relevant through data."
Dylan McDanniel, COO and Co-Founder of Epicenter Network September 01, 2009
Online advertisers, more than anything else, seek quality referrals from their Web-based affiliates. Think about it: do merchants want "window shoppers", or people who are serious about buying? To attract prospective purchasers, you need serious, high-quality content that satisfies the reader's need for information.
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