Multichannel jewelry and home furnishings merchant Fortunoff has filed for bankruptcy and agreed to be acquired by NRDC Equity Partners LLC, the owner of Lord & Taylor. "It has been a difficult retail environment and capital constraints have limited our expansion opportunities," said Arnold Orlick, CEO of Fortunoff, in a statement.

Overall, this year's Super Bowl advertisers continued to improve their integration of online and offline marketing efforts, but not everyone scored a touchdown, according to search marketers.

E-mail marketing services firm JangoMail has been audited and certified by e-mail reputation services firm Habeas Inc. According to e-mail experts including the EEC and AOTA, keeping a good sending reputation is key to deliverability and e-mail best practices.

To enhance its customer interaction management platform, Talisma Corp. has partnered with analytics firm ClickFox. Talisma provides customer interaction management software to a variety of businesses, with a heavy focus on clients in the financial industry.

Direct Media has announced it is now managing the Crohn's & Colitis Foundation of America donor file. The Crohn's & Colitis Foundation created the field of Crohn's disease and ulcerative colitis research.

Increasingly measurable buzz campaigns bring good vibrations to marketers seeking improved ROI.

The impact of Micro­soft's proposed $44.6 billion deal to buy Yahoo holds huge repercussions for the search and online advertising community.

NEW SELECTS - Lighthouse List - Description: This file contains a list of businesses of multi-sourced from Yellow Page ads, telcommunication and utility updates, DBA filings and new Web site registrations. Trade publications, professional directories and professional membership rosters also help to update the database.

NEW LISTS - Crowley Marketing Inc. - Description: This file contains avid and affluent golfers that have discretionary income. These golfers have paid to subscribe to a golf newsletter that covers the entire golf world and or have subscribed to receive golf coupons to courses and other golf and travel-related offers. More than 70% spend more than $200 per year on golf equipment, more than 60% make more than $50,000 per year, more than 65% buy golf equipment online, and more than 80% own their own home.

NEW LISTS - Specialists Marketing Services - Description: This file contains health-conscious consumers who paid up to $125 and spent more than an hour of their time for a series of direct-to-consumer ultrasound screenings to assess their medical health. This group has responded to a direct mail piece advising them of mobile units coming to their area and have then set up an appointment. They are seeking an assessment of their risk of stroke and other complications of vascular disease and osteoporosis.

NEW LISTS - Macromark - Description: This file contains individuals who seek information pertaining to their future, destiny and all things associated with the paranormal and astrology readings. These individuals have paid $25 to receive this information.

NEW LISTS - J.G. Communications Inc. - Description: This file contains readers of American Style, a bi-monthly full-color magazine that defines contemporary art. These cultured individuals are well educated, well traveled and enjoy the finer things an upscale lifestyle has to offer.

NEW SELECTS - MidAmerica Lists - Description: This file contains small and midsize businesses by their actual number of phone lines, including fax and high-speed data lines data lines. Ninety-five percent have fewer than 100 employees.