ReachForce
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Do you constantly feel the pull for newer, better and more data? There is value to new leads data, but what about the data you already have? Your internal database is likely an underutilized gold mine.
If you are interested in finding the golden nuggets in your existing database, check out this white paper - Is Dirty Data Sabotaging Your Marketing Results? - Drive Greater Results from B2B Marketing Programs with the QuickStart Data Refreshing Methodology.
Fueling lead generation programs with dirty data will exact a heavy toll on your marketing results and sales productivity.
Did you know?
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Up to 20% of all postal addresses change every year. |
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Up to 18% of all telephone numbers change every year. |
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Up to 21% of all CEO's change every year. |
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25-33% of email addresses on a "house" file will become outdated every year. |
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Up to 66% of people change companies or job functions every year! |
This eBook is brought to you by ReachForce. ReachForce enables you to target lead generation initiatives at the RIGHT BUYERS in the RIGHT COMPANIES with role-based contact lists and analytics tools. To learn more about ReachForce, please visit www.reachforce.com.
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