Pitney Bowes Inc. has appointed David Dobson EVP and president of Pitney Bowes management services, which provides outsourced mail and document management services to large corporations, law firms, universities and government agencies. Dobson will also lead the development of an enterprise sales and solutions group that will work with enterprise customers on delivering solutions that leverage the breadth of Pitney Bowes' products and services.

Two magazines that shuttered earlier this year are making comebacks with a digital focus: Vibe, under new ownership, will relaunch in print and online this Fall, while Condé Nast's Portfolio has reopened as a Web-only venture owned by American City Business Journals (ACBJ).

JCPenney Company Inc. reported sales for the second quarter ended August 1 decreased 7.9% for a total of $3.9 billion. Same-store sales decreased 9.5% during the same period. The company also reported a loss of $1 million for the quarter versus income of $117 million last year. Second quarter earnings broke even, compared to a gain of $0.52 per share last year.

While the recent Red Sox-Yankees series results were depressing for me and other Sox fans, it did give me an excuse to check out the newly built Yankee Stadium for the first time. In addition to being stunned by the skyline views from the new field, I was struck by how much has changed when it comes to sponsorships during the ol' ballgame. And these changes highlight how much direct marketing is driving all ad partnerships taking place today.

Macromark has introduced the Small-Cap Fortunes Masterfile to the market. This file contains subscribers to the Capital Financial Media's Small-Cap Fortunes e-newsletter. They have responded to investor-related promotions and are active stock buyers. The 52,000-universe list is available beginning at $145/M.

DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.

The Online Publishers Association threw down the gauntlet with a study released August 13 that questions the advertising effectiveness of ad networks and portals.

To promote its new model of laptops, Toshiba went hyperlocal to two American towns: Normal, IL, and Boring, OR. In the "Normal vs. Boring" campaign, the computer maker took its first dive into user-generated content.

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership

New insert program — FunFare Magazine Ride-Along — Leon Henry Inc. — Inserts ride along with FunFare, a toy-focused magazine reaching parents with children age one to 12.

New list — Motorcyle Indicator Data — Data Solutions of America Inc. — This file contains vehicle owners who are responsive to motorcycle-related promotions. It is based on data compiled from motorcycle subscriber memberships and purchases, consumer Internet responder's records and government sources, and overlaid with other proprietary files.

New list — National Association of Student Financial Aid Administrators — Infocus — This file contains members of the National Association of Student Financial Aid Administrators, which represents more than 20,000 financial aid professionals at nearly 3,000 colleges, universities and career schools across the country.