GameStreamer, a b-to-b network that offers digital distribution and streaming of online games, has tapped Webtrends to provide analytics and customer insight for both the company and its partner retailers. Webtrends Analytics 9, chosen from a field of 5 vendors in a due diligence and testing process, will help GameStreamer and partners monitor visitor activity to their online game stores.
DMNews chats with The Benefit Companies and its CRM provider Sage Software about CRM. On the line is Larry Ritter, SVP of global product management and product marketing, Sage; Bill Sells, manager of IT, The Benefit Companies; and Justin Andaloro, marketing manager, The Benefit Companies.
OfficeMax plans to improve its use of data and analytics and has begun implementation of ParAccel Inc.'s Analytic Database. ParAccel was chosen from a field of 13 data warehousing and analytics providers in a due diligence process that eventually narrowed the field to two vendors. ParAccel won out in an on-site proof-of-concept demonstration. A critical factor in the decision was ParAccel's ability to quickly run a thorough market basket analysis for OfficeMax, which the retailer will use to optimize its merchandising and promotions.
JetBlue jumped into the new loyalty fray this week, with plans to upgrade its TrueBlue membership program following closely on last week's loyalty program upgrade announcements by Delta and United.
Mediabrands, a division of Interpublic Group of Companies, has launched a new agency called Geomentum. Geomentum uses "hyper-local," neighborhood-based, market intelligence to help clients plan, execute and measure campaigns targeted to the sub-ZIP code level.
Warren Hunter, Chairman/CEO, DMW Worldwide LLC August 13, 2009
When we think of customer advocacy, we often think of what we can do to be an advocate for our customers: how do we find ways to assist them? But what's on my mind here is: what can we do to make our customers become advocates for us?
DMNews' Essential Guide to Lists, Database Marketing & Data Services
All Direct Marketing News newsletters are sent from the domain "email.dmnews.com".
When configuring e-mail or spam filter rules, please use this domain name.
Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
