July 15, 2009

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Today's News

Amazon buys Audible.com in $300 million cash deal

January 31, 2008

Amazon.com has reached an agreement to acquire digital book provider Audible Inc. in a $300 million cash deal. Under the terms of the agreement, Amazon.com will purchase all outstanding shares of Audible.com for $11.50 per share and will assume Audible.com's outstanding stock-based awards, for an aggregate transaction value of approximately $300 million.
 

Act Now becomes Saatchi & Saatchi S

January 31, 2008

Sustainability consultancy Act Now has become Saatchi & Saatchi S, a sustainability division of Saatchi & Saatchi Worldwide. The newly-formed company is designed to activate corporate and consumer action to address environmental and economic stability.
 

Hoover's launches b-to-b social networking service

, Cara Wood January 31, 2008

Online business content provider Hoover's Inc. has launched a social networking service for the professional market that identifies an individual's referral paths for a prospective business contacts, highlighting the strongest path within the user's network.
 

Mountain Dew launches next Dewmocracy phase

February 04, 2008

Leveraging the election spirit, PepsiCo's Mountain Dew brand has launched the second phase of its Dewmocracy campaign, in which consumers are called to vote on their favorite new Mountain Dew flavor to go into production.
 

Hilton lifts blackouts on HHonors

January 31, 2008

The Hilton Hotel has expanded its no blackout dates policy to all members of its HHonors loyalty program. Previously, the offer was only available to Diamond and Gold VIP members.
 

Statlistics managing art magazine readers list

January 31, 2008

Statlistics has added Fiberarts to its stable of managed list properties. The textile-art magazine documents trends, explores issues and developments in the field, and promotes contemporary fiber arts and artists.
 

In This Weeks Print Edition

Manhattan Toy/Girl Scout partnership; ExpoTV; Auto Insurance Specialists

, January 28, 2008

Manhattan Toy/Girl Scout partnership sets up camp with Web site; ExpoTV members send in videos for holiday contest; Auto Insurance Specialists uses DRTV to blend live-action and animation
 

The legal tangle of competitive keyword advertising

January 28, 2008

Earlier this month, 1-800Con­tacts filed a trademark infringement complaint against its competitor, Lens-World, for allegedly purchasing the keywords "1-800Contacts," "1800Con­tacts" and "1 800 Contacts" for its online advertising.
 

Today's lists and databases

Just My Size Enhanced

January 31, 2008

NEW SELECTS - Millard Group - Description: This file contains a direct-mail responsive audience of full-figured women. These fashion-conscious women buy intimate apparel and hosiery in sizes from 1X - 4X and dress sizes ranging from 14W and up. They are mostly age 45-65 with an income range of $60,000-$80,000. Seventy-five percent are working women, 85% are homeowners and 70% are married.
 

Incoming Freshman Orientation - Fall Term

January 31, 2008

INSERTS - Target Market Consulting, LLC - Description: Your insert can reach incoming college freshmen and their parents while they are still making purchase decisions for their first year in college. All programs are run by, or in cooperation with, the campus administration. Information is typically mailed to students and their parents at home in early summer or handed to them over the summer at on-campus orientation sessions. Approximately 500 schools are included in the distribution.
 

Hispanic Healthcare Professionals

January 31, 2008

NEW LISTS - SK&A Information Services Inc. - Description: This file contains affluent, educated Hispanic healthcare professionals with purchasing authority. Contacts include physicians, pharmacists, nurses, hospital managers and others. SK&A has partnered with Ethnic Technologies to create this unique marketing database. This file is handled by phone biannually.
 

Sparing No Expense: Big-Spending Young Families Credit Card Buyers

January 31, 2008

NEW LISTS - Infocore - Description: This file contains young families who are spending to build a future for their families. Items such as furniture, clothing, toys, games and a full spectrum of quality of life items and products have been purchased recently.
 

Integrated Business Credit Card Buyers

January 31, 2008

NEW LISTS - List Services Corp. - Description: This file contains business credit card buyers who have the power to purchase. They buy online, in-store and from catalogs using a credit card.
 

Vayan High Risk Investors

January 31, 2008

NEW LIST - Hominy Names - Description: This file contains individuals who have responded to one of Vayan's financial or investment-related offers through e-mail marketing. This is a mixture of buyers and inquirers. They are savvy consumers always looking for financial/investment-centric tools, services and content-rich publications to ensure their financial freedom is secure. Both postal and e-mail addresses are available for these names.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York
Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.




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