Military Advantage, an online network serving the US military, veterans and their families, has implemented Unica Corp.'s NetInsight OnDemand Web analytics tool in a push to improve customer service and user engagement.
Measuring and maintaining data quality remains a major business hurdle for large businesses — those with annual revenues greater than $1 billion — according to a report released August 4 by Pitney Bowes Business Insight and Silver Creek Systems.
InfoGroup reported an 18% decline in revenue for second quarter 2009 ending on June 30, 2009. The data and marketing giant's final delivered revenue for the quarter was $122.2 million.
The travel industry has taken its share of lumps in the recession — including, according to new research from Colloquy, a precipitous drop in active participation in travel rewards program — but new programs from Delta and United might help the airlines win loyalty among frequent fliers.
Jennifer Barrett, chief privacy officer, Acxiom August 06, 2009
Every marketer's dream is to know as much as possible about a consumer to improve brand image and generate sales. But when do consumers think we have "gone too far" in tracking their behavior? A growing number believe their every click of a mouse, swipe of a card or call on their cell phone is being recorded and sold to the highest bidder. And ... in some instances, they aren't too far off the mark.
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