July 15, 2009

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Reach the affluent and responsive Williams-Sonoma, Inc. buyers who also love to read! These men and women are well-educated and have an average HHI of $75K. Their appreciation for the finer things in life extends to their book-buying habits.

12 Month Avid Book Readers: 769,000+
12 Month Bible Devotional Readers: 280,000+
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12 Month Gourmet/Fine Food Readers: 487,000+
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Today's News

USPS mail volume drops in Q1 of FY2008: MTAC

January 31, 2008

According to preliminary financial results, the US Postal Service's mail volume is down by 3% for the first quarter of fiscal year 2008. The decrease is "very, very troubling," said Glen Walker, chief financial officer and EVP for the USPS, at the Mailers' Technical Advisory Committee Meeting on January 30.
 

Eddie Bauer cuts corporate staff by 16%

January 30, 2008

Eddie Bauer Holdings Inc. has cut 16% of its corporate staff in a reorganization that has eliminated 123 positions across the company's offices in Seattle, Chicago and Columbus. The company acknowledged in a recent earnings call that overall costs were too high and that it would be taking action in early 2008 to become more cost-competitive.
 

Alliance responds to notice of soured merger

January 30, 2008

Alliance Data Systems Corp. has filed a lawsuit against the Blackstone Group in response to a notice from the group that a planned merger between the two may not go through. The suit, filed in the Delaware Court of Chancery, seeks specific performance to have Blackstone comply with obligations stated in the merger agreement.
 

Dell to close shopping mall kiosks

January 30, 2008

Dell is closing its 140 retail kiosks inside US shopping malls as the company continues to embrace a strategy of placing its products inside well-known retail outlets such as Best Buy and Wal-Mart.
 

AOTA calls businesses to adopt e-mail authentication tools

January 30, 2008

The adoption of e-mail and domain authentication has reached its tipping point, exceeding 50% in several key metrics, according to the Authentication and Online Trust Alliance. The AOTA researched Fortune 500 companies and Internet retailers to see which are using Sender ID and DomainKeys Identified Mail, the leading standards of authentication.
 

USPS Board of Governors elects new chair

January 30, 2008

The US Postal Service's Board of Governors elected Alan C. Kessler as its new chairman, replacing James C. Miller III, and Carolyn Lewis Gallagher as its new vice chairman at a meeting earlier today.
 

Acculist managing Performance Products insert programs

January 30, 2008

Performance Products has appointed AccuList USA to manage its catalog blow-in and package insert programs. In business for more than 40 years, Performance Products is a mail order and Internet distributor of aftermarket parts and accessories for Mercedes and Porsche cars and domestic and foreign trucks, 4 x 4s, and SUVs.
 

In This Weeks Print Edition

Print and online pair for greater circulation

January 28, 2008

The Atlantic, a monthly magazine reporting on public affairs and culture, is the most recent big-name title to drop its Web site's paid firewall. Until Janu­ary 22, TheAtlantic.com only allowed paying subscribers access to much of its online content.
 

An interview with Chet Kanojia, CEO of Navic Networks

January 28, 2008

Q: How is the rise of online video consumption influencing marketing?
 

Today's lists and databases

Mortgage Database

January 30, 2008

NEW LISTS - Dunhill International List Co. - Description: This file contains change-of-ownership deed transactions on single-family and condominium residences. There is home purchase and loan data available. The source is property transfers and warranty deeds through public records.
 

Senorita Sotos Psychic Emporium

January 30, 2008

NEW LISTS - Macromark - Description: This file contains of buyers of astrology and occult items. These buyers spend an average of $50, at most $300, on readings, talismans, oils and other paranormal items. This list is sourced through direct mail.
 

Recipe 4 Living Cooking Enthusiasts

January 30, 2008

NEW LISTS - Millard Group Inc. - Description: This file contains cooking enthusiasts who seek healthy food tips, cooking techniques and kitchen products and solutions. These online foodies have registered through a Web site in order to receive a free online newsletter and be entered into a sweepstakes to win a new kitchen. The Web site, Recipe4Living.com features a collection of more than 25,000 tips and recipes for cooking enthusiasts.
 

Boutique Lists — Professionals at Home Address Database

January 30, 2008

NEW LISTS - Boutique List Services - Description: This file contains high-level professionals at their home addresses. The file, as well as all demographic and behavioral elements, is updated quarterly.
 

Mantis Gardening Tools

January 30, 2008

INSERTS - Leon Henry Inc. - Description: Your insert can be included in shipments of Mantis Gardening Products. Buyers are serious gardeners and dedicated homeowners living in suburban and rural areas. They have spent an average of $350 to purchase a Mantis Tiller/Cultivator, ComposT-Twin, SwiftSplit or E-System.
 

ADM Government Purchasing Masterfile

January 30, 2008

NEW SELECTS - American Database Marketing - Description: This file contains government executives with purchasing responsibilities and authority. The database includes city, county, state and federal employees and is equally divided between male and female
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York
Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


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