Harte-Hanks Inc. has acquired UK-based digital marketing agency Mason Zimbler Ltd. Mason Zimbler provides technology companies with a full range of integrated digital marketing services, including direct marketing, advertising and branding as well as media planning and buying, research and other services.

Money Mailer has partnered with ePrize to add an online sweepstakes to its direct marketing efforts. The ePrize promotion, which applies to Money Mailer clients at the local, regional and national levels, allows advertisers to combine direct mail campaigns with interactive online promotions.

The US Postal Service announced this week that its Premium Forwarding Service will now be available to domestic residents on a permanent basis. The service enables US residents who temporarily relocate to another address within the country, such as a summer home, to have all their mail — including magazines and catalogs — forwarded to them.

Online video editing services firm StudioNow has partnered with e-mail marketing services firm Emma to bring digital image and video editing services to e-mail marketing. As part of StudioNow's newly launched partner affiliate program, Emma will recommend StudioNow's Web-based video editing and post-production services to clients who use Emma to power their e-mail newsletters and campaigns.

1 Touch Marketing has introduced the 1TM Hybrid Auto Owner Opt-in Email Database. The Hybrid Auto Owner database is a compiled database of motivated consumers with a dedication to buying environmentally-conscious products. It is sourced from permission-based Web sites and is updated monthly.

Colleges and universities face fierce competition for new student applications, but some of them have found success by utilizing new marketing methods.

Creative is important to any campaign — but for insert offers, weight, dimensions and paper choices are just as critical. Our expert panel weighs in on these elements

NEW LISTS - Worldata - Description: This file contains CEOs, CFOs, executives, chemical purchasing managers, R&D directors, quality control specialists, engineers, developers, manufacturers, plant facilitators, researchers, scientists, pharmacists and other highly educated professionals who are involved in various areas of the chemical industry. These individuals work for companies that convert raw materials into more than 70,000 different products. Industries include pharmaceuticals, petroleum refining, plastics, cosmetics, adhesives, synthetic pesticides, industrial enzymes, oil recycling and fuel production.

NEW LISTS - Marketing Advisory Group Inc. - Description: This file contains individuals in the construction trade, phone verified using the 411 Database. These individuals, who have discretionary budgets and who are responsible for the decision making functions in their companies, seek opportunities for cost saving products and services. The list has been compiled and created through a combination of large scale and diverse databases from public, private, government and proprietary sources.

NEW LISTS - ListBargains - Description: This file contains donors who are truly dedicated to making the world a better place for all animals and wildlife. These philanthropic men and women have sent donations in response to a direct mail solicitation for support.

E-MAIL - Infocore - Description: This file contains the most current information on executives a company has published to the Web, or included in some online registration or as a trade show attendee. It is compiled using Web crawling and spidering software, along with market research and survey methodology.

E-MAIL - MeritDirect - Description: This file contains key decision-level financial officers within the 17,000 largest US-based corporations. These companies employ 45% of the American workforce, generate 75% of US gross domestic product and oversee 90% of the nation's institutional investment capital through company-sponsored retirement programs.

INSERTS - All That Marketing - Description: Your insert can be placed in the Terry Precision Cycling catalog. Buyers are mostly female and have purchased bicycles and bicycle apparel. They look to the Terry's catalog to provide them with the latest styles in bicycle shorts, helmets, saddles and jerseys. The Terry catalog also has non-cycling apparel, boots, sweaters and coats, which appeal to these fashion-conscious women.