Whitepaper of the Day - 7/26/09 - Listrak

Use Triggered Email Messages to Engage Customers and Keep Them:
Profiling, Relevancy, and Timing Deliver One-to-One Marketing

By Megan Ouellet
Director of Marketing for Listrak

By now, you are aware that sending relevant content to the right person at the right time maximizes response rates and minimizes unsubscribes. Simple to say, but difficult to accomplish without automated technology.

Use of event triggered messaging (ETM) or automatic triggered emails can have a direct impact on bottom line cost reduction and top line growth. And with Forrester Research predicting spending on email marketing to grow at a compound annual rate of 11 percent, to reach $2 billion by 2014, email marketing automation is something every business should be embracing in order to maintain a competitive foothold in the market.

Listrak, an innovator in the email marketing industry and the email service partner to companies like The Islands of the Bahamas, Hitachi, and Motorola and has published the following white paper to explain what event triggered messaging is and provide examples of how organizations can automate specific campaigns to increase the relevancy of their messages. Read More

Whitepaper: Use Triggered Email Messages to Engage Customers and Keep Them: Profiling, Relevancy, and Timing Deliver One-to-One Marketing

Unless email marketers increase message relevancy they will waste millions of dollars on messages and campaigns that are destined to be deleted or wind up in junk folders.