Last week, New York Attorney General Andrew Cuomo came to a settlement with cosmetic surgery firm Lifestyle Lift, after the firm allegedly published fake consumer reviews across the Web.

Golden Gate Capital has emerged as the leading bidder for Eddie Bauer during a bankruptcy auction this week, with an all-cash bid for $286 million. The Golden Gate offer will be presented for court approval on July 22 and, if it is accepted, the transaction is expected to close in early August. Eddie Bauer voluntarily entered initiated Chapter 11 reorganization proceedings last month. At the time, it entered into an asset purchase agreement with CCMP Capital Advisors LLC for $202 million in cash, which could be superseded by other bids at auction.

Euro RSCG will start work as the English-language AOR for Heineken on August 1. The agency will be managing strategy and creative for the Heineken brand franchise.

Google announced its second quarter 2009 earnings on July 16, with $5.52 billion in revenues, a 3% increase compared with the same period in 2008. However, its average cost per click, which includes clicks related to ads served on Google sites and its AdSense partner sites, decreased 13%.

G2 Worldwide, a WPP Group property, is expanding its promotional marketing group in the US. The agency has appointed Joe Lagattuta as VP, group creative director and consumer promotions specialty lead to help run the group.

PlattForm Advertising has been selected as the program manager for five new to market book buyer files. These book buyers are highly educated, career-oriented upscale consumers who are committed to learning for personal development and professional advancement.

An increasingly complex media mix means accurately predicting which consumers are most profitable is harder than ever. Experts debate how to approach the changing landscape.

Janet Rubio, chief insights officer at Engauge, discusses the evolution of CRM.

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership

New list — Face-to-Face Events from Ziff Davis Enterprise — Walter Karl — This file contains attendees of Ziff Davis Enterprise Face-to-Face Events. These IT industry events connect IT marketers with attendees, which include C-level executives, VPs, senior IT business leaders, elite editors, analysts and distinguished guest speakers from around the globe.

New list — Retirement Millionaire — Namebank International — This file contains direct mail and e-mail buyers of the Retirement Millionaire investment program. Units of sale range from $39 to $99.

New list — Union Workers Advantage — Gnames Advantage — This file contains Union Workers Advantage members, who receive pre-approved credit that can be used to purchase merchandise from the Union Workers Advantage Catalog. The catalog showcases many quality brand names including Betty Crocker, Hoover, GE, Revlon, Minolta, RCA and Cuisinart.