May 23, 2012

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News

Valentine's Day spam: Symantec report

February 05, 2008

Spammers are taking advantage of the Valentine's Day holiday with a new batch of fraudulent e-mail that targets men, according to Symantec's monthly report on spam.
 

Habeas certifies JangoMail

February 04, 2008

E-mail marketing services firm JangoMail has been audited and certified by e-mail reputation services firm Habeas Inc. According to e-mail experts including the EEC and AOTA, keeping a good sending reputation is key to deliverability and e-mail best practices.
 

Fire Mountain Gems taps StrongMail for e-mail

February 01, 2008

Jewelry e-commerce store Fire Mountain Gems has partnered with e-mail services provider StrongMail Systems Inc. to power its e-mail marketing communications. Fire Mountain Gems sends five e-mail campaigns for new products and offers each week, and it was looking for a more cost effective way to manage its e-mail in-house and to clean up its list, both features of StrongMail's platform.
 

AOTA calls businesses to adopt e-mail authentication tools

January 30, 2008

The adoption of e-mail and domain authentication has reached its tipping point, exceeding 50% in several key metrics, according to the Authentication and Online Trust Alliance. The AOTA researched Fortune 500 companies and Internet retailers to see which are using Sender ID and DomainKeys Identified Mail, the leading standards of authentication.
 

DM News' Essential Guide to E-mail Marketing

E-mail authentication: It's time

February 05, 2008

ISPs like Hotmail have been pushing e-mail authentication for years. I've been talking about Sender ID and Hotmail for more than two years now and Meng Wong (now of Karmasphere) has been educating senders and receivers on why sender policy framework (SPF) is important since at least mid-2004. (This article first appeared in the 2007 edition of the Essential Guide to E-Mail Marketing.)
 

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Go to the Resources page on the top page of the DM News Home Page and click on the image or headline to download it.

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Column


The 7.5 rules of e-mail marketing

February 05, 2008

Get a plan. One e-mail blast will not generate quality leads or drive customer loyalty. Draft a plan to continuously engage prospects and customers not just with e-mail but e-mail newsletters and personalized postcards containing personalized URLs. Send to prospects and follow up within three to four weeks with those who did not respond to your first message.
 

Lists and Databases


Metal Architecture Email

February 05, 2008

E-MAIL - The Information Refinery - Description: This file contains subscribers to Metal Architecture, published monthly for the professional architect engaged in the design of commercial, industrial and institutional buildings. The editorial is aimed at designing these buildings with metal, including primary and secondary structurals, metal roofing and wall panels.
 

Small and Medium-Size Internet Business Owners — E-mail Subscribers

February 05, 2008

E-MAIL - Landmark Communications Inc. - Description: This file contains individuals who own or make decisions for Web-based small and midsize businesses. These individuals are in various stages of developing their online presence and have a need for a variety of products and services related to running and growing a Web business
 



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