July 22, 2009

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Today's News


Molson Coors pushes beer brands with new mobile partnership

Dianna Dilworth July 15, 2009

After launching Different World Drinks to sell specialty beers earlier this spring, the Molson Coors Co. is getting into mobile marketing to help position its products.
 

Yahoo debuts mobile opt out

Carol Krol July 15, 2009

Yahoo on Tuesday debuted a new feature that enables people to opt out of mobile ads that are based on behavioral targeting. The announcement was made on its Yahoo Policy Blog and is the Web portal's latest effort toward its commitment to consumer data privacy.
 

Merkle forms mobile marketing practice

Chantal Todé July 15, 2009

Database marketing agency Merkle has created a new mobile marketing practice with the goal of helping marketers integrate data from their mobile efforts with analytics from other channels. "Mobile is basically the most measurable channel out there, letting you measure every interaction with consumers," said Michael Ricci, who has been appointed to lead the new practice as VP of mobile solutions.
 

Direct Group forms unit to handle data breach-related communications

Chantal Todé July 15, 2009

Direct marketing services provider Direct Group has formed a new Compliance & Critical Communications business unit, which will help clients plan for and execute compliance communications in response to data breaches involving identity- or privacy-related information. Direct Group reports that the number of data breaches increased 47% in 2008, as tallied by the Identity Theft Resource Center, with a total of 656 reported breaches compared to 446 in 2007.
 

MarketMaps adds to ZIP code data sets

July 15, 2009

MarketMaps, a division of Intelligent Direct Inc. that provides geography-, location- and data-based information products and services, has introduced Advanced ZIP Code Data Sets. Designed to help companies that receive the company's ZIP Code, ZIP+4, and Carrier Route products, these new data sets offer compatibility with NAVTEQ, TeleAtlas and TIGER street databases.
 

From the Print Edition

Net value found in loyalty

Net value found in loyalty

Cara Wood

Store experiences are often supported by strong online programs that keep consumers coming back to family-oriented merchants.
 

Focus on reputation for success with e-mail

E-mail reputation management is critical to the effectiveness of e-mail campaigns. A sender's poor reputation can affect how many people view — or receive — its messages. Four experts share best practices to stay golden.
 

Web Weekly

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Dianna Dilworth

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership
 

Today's lists and databases

Lydia's Uniforms and Uniform Warehouse Catalog Blow-In

New insert program — Lydia's Uniforms and Uniform Warehouse Catalog Blow-In — Leon Henry Inc. — Inserts will be included in outbound catalog mailed by Lydia's Professional Uniforms and Uniform Warehouse. Buyers include doctors, surgeons, nurses, dentists, therapists, chiropractors, veterinarians and other healthcare professionals. Average household income of buyers is $80,000.
 

eMedical Mental Health Professionals

New list — eMedical Mental Health Professionals — Complete Medical Lists — This file contains mental health professionals. It is generated from state license information with demographic enhancements. Suggested usage include continuing education, seminars, journals and other professional publications and vacations.
 

National Ailment File

New list — National Ailment File — AccuData — This file contains a variety of ailment and health-related information that has been collected from consumer surveys and packaged goods purchases. Information is available at the household level. The National Ailment File is updated and DNC suppressed monthly. The file is compiled from self-reported survey and transactional data and is used in conjunction with a nationally recognized consumer database.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

NEW YORK CITY
Fulfillment Manager $90K
Customer Service Manager $75K
Online Marketing Manager $85K
Merchandising Manager $85K
Direct Marketing Manager $75K

LONG ISLAND
Marcom Manager-B-B $115k
Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY
Sr. Marketing Manager $70K

PHILADELPHIA
Online Marketing Manager (Retention)
Affiliate Marketing Manager

SAN FRANCISCO
Mobile Marketing $150K +

BOSTON METRO
Direct Mail Production Specialist $50k
Catalog Product Manager $80k
Account Exec-Client Services $50k
Sr. Account Exec-Client Services $65k
Account Manager-Client Services $65k
Account Director Client Services $100k
CONNECTICUT
Call Center- Supervisor $50k
Direct Mail/ CRM Manager $85k
VIRTUAL
Biz Dev/Sr. Sales Executive $100k







For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com

In This Issue

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