Academics have been discussing graph theory for decades. Techies first laid claim roughly one year ago. For marketers, the term was probably placed in a mental file labeled "Social" and filed sometime last fall. Well, it's time to dust off those notes. The social graph is both the database marketer's and the techie's dream. Then again, it can also be a nightmare.
Overall, this year's Super Bowl advertisers continued to improve their integration of online and offline marketing efforts, but not everyone scored a touchdown, according to search marketers.
Google Inc. has released its fourth quarter and full 2007 year financial reports. Revenues were $4.83 billion for the fourth quarter, a 51% increase from 2006's fourth quarter and a 14% increase from the third quarter. For the year, total revenues were $16.59 billion, up from $10.6 billion in 2006.
Fear is an emotional response to danger. Anxiety is a physiological response that often arises out of and in proportion to the actual threat or danger involved. In the case of multichannel marketing, fear and anxiety can result from a sense that your advertising doesn't appear to be working any longer. I can't track the response. I have to immediately cut my ad budget back. I need to limit ordering choices. I need to change agencies. What should I do? I may get fired.
The DMNews Essential Guide to Search Engine Marketing
Mike Bernier, www.searchmarketingtools.com, February 04, 2008
Click fraud has long been trumpeted as a major issue for marketers working with paid search. However, the click fraud debate has taken away from the bigger picture: Overall Traffic Quality. "Click Fraud", clicking on advertiser's ads to drive revenue to a paid search partner or simply increase advertisers' costs, is just one of four major components of poor traffic quality that plagues most paid search channels. (This article first appeared in the June 2007 edition of the Essential Guide to Search Engine Marketing.)
