In response to inquiries regarding practical uses for dynamic content, Listrak’s marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online cosmetics supplier, set up and test the viability of using dynamic content to generate its email campaigns. Specifically, Listrak and DiscountBeautyCenter.com wanted to determine the differences in:
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The time it takes to create dynamic content emails verses regular batch and blast HTML emails |
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The overall click through rates generated by both types of campaigns |
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The number and amount of sales produced by both types of campaigns |
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The ROI each type of campaign received |
Listrak has published the results of the study, which is available for free download in Listrak's resource center.
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