MediZine LLC, the producer of print and online health education content, has acquired the Web portal HealthCommunities.com Inc. as part of its audience growth strategy. HealthCommunities features physician Web sites and educational content on health for consumers. The portal also hosts 30 different patient communities, reaching more than 1.5 million monthly visitors and more than 2,300 practicing physicians — an audience that MediZine executives see as a perfect target for its own editorial products, partners and advertisers.
InfoGroup's InfoUSA data now powers point-of-interest (POI) content for LikeMe.Net, a social search and recommendations engine, the former announced on June 22. In other words, the data will both provide and confirm address data for businesses reviewed on LikeMe.
Red Carnation Hotels (RCH), a group of 13 boutique hotels in the US, Europe and South Africa, has joined loyalty network ClubHotel. ClubHotel is a paid membership loyalty club serving more than 400 hotels and resorts worldwide. In return for their $150 annual fee, ClubHotel's more than 600,000 members receive reciprocal preferred room rates and discounted dining benefits at all participating hotels.
Lanier Upshaw, a commercial insurance broker, has tapped ProspX Inc. to provide a new CRM platform. ProspX is providing a software-as-a-service (SaaS) system that includes CRM services, company-wide social networking and search engine technology.
FOXSports.com has started using Unica's NetInsight OnDemand to track visitor behavior and provide Web analytics that will help the site create more relevant, successful marketing programs. The MSN-hosted site, which claims more than 15 million users per month, will be using Unica's technology to track and report all visitor activity on FOXSports.com and affiliated sites.
David Schwartz, executive director, Specialist Marketing Services Inc. June 24, 2009
How is the multicultural market being affected by this adverse economy? Is this a good time to enter the multicultural market or are the risks greater right now? What can you do to raise your response level? These are all good, challenging questions but actually easy to answer.
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