DMNews Email Marketing Weekly - 6/24/2009

November 18, 2009

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News

Mail.com acquires DeadlineHollywoodDaily.com

Dianna Dilworth

Mail.com Media Corporation (MMC), a digital media company that owns and operates Mail.com and its e-mail service, has acquired DeadlineHollywoodDaily.com (DHD).

Silverpop expands into Australian marketplace

Dianna Dilworth

E-mail marketer Silverpop is expanding into Australia and New Zealand. The company has partnered with digital and CRM agency Engage Digital, which will be the authorized reseller of the Silverpop e-mail products.

Golfballs.com debuts social e-mail campaign

Dianna Dilworth

E-commerce firm Golfballs.com has found that social media and e-mail marketing go hand-in-hand, and is using both in its latest version of the "Coolest pair on the planet" campaign.

Internet marketers, Web publishers, privacy groups eye House BT hearings

Dianna Dilworth, Chantal Todé

The battle over behavioral targeting legislation continued Thursday when members of the House Energy and Commerce Subcommittee on Communications, Technology, and the Internet met with the Commerce, Trade, and Consumer Protection Subcommittee.

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Opinions

Inbox Insider: Paul Allen returns to software with new e-mail organizer

Dianna Dilworth

While it may seem like the hot new software coming out these days all circulates around mobile marketing and social media, e-mail has not ceased to drive new innovation as well. The latest release, an e-mail organization tool called Xiant Filer, could prolong the life of marketing messages, giving consumers more control over how to filter the e-mail they receive.

E-mail: The superhighway to multichannel sales

Craig Kerr, vice president of marketing, iPost

A multichannel customer is worth more to a brand than a single channel customer. Multichannel sales offer an opportunity to create a mutually beneficial relationship with customers, where they can use each channel as appropriate for them and the company can optimize its bottom line. The key is to understand behavior and what model makes the most sense for both parties.

From the 2008 DMNews Essential Guide to E-mail Marketing

The 2008 DMNews Essential Guide to E-mail Marketing is now online

The 2008 DMNews Essential Guide to E-mail Marketing is now available as a PDF file. Click on the image or headline to download it.

An exciting time for one-to-one marketing to shine

Ranen Goren, VP of cross-media products at XMPie Inc.

Marketers today face great challenges in generating results, what with ever-shrinking budgets, rising expenses and limited resources. But it's also an exciting time for targeted, direct marketing to really shine.

Lists and Databases

Lighthouse introduces new movers at e-mail

Lighthouse List has released the First Response E-mail America Weekly New Movers with E-mails list. This file contains consumers, who recently have moved, at their e-mail addresses.

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Caples Community

BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup

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