July 15, 2009

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Today's News

Feds announce plan to lift consumer spending

January 25, 2008

President Bush and House of Representatives leaders have reached an agreement on an economic stimulus package, which will put more money into the hands of consumers. "We're very pleased with what's happened so far and we really applaud the bi-partisan efforts by Democratic house speaker Nancy Pelosi and House Republican leader John Boehner, to endorse a stimulus package that would put money into consumers' pockets," said Rachelle Bernstein, VP and tax counsel at the National Retail Federation.
 

E-Dialog sold to GSI for $157M

January 24, 2008

E-commerce services firm GSI Commerce Inc. has signed a definitive agreement to acquire e-mail marketing services firm e-Dialog Inc. in a $157 million deal. The acquisition expands GSI's interactive marketing services and international reach.
 

EBay's 2007 sales up, Whitman's successor named

January 24, 2008

For the year ended Dec. 31, eBay Inc. reported net revenue totaled $7.672 billion, an increase of 29% compared to the previous year. Net income for the year totaled $348 million, or 25 cents per diluted share, which includes a goodwill impairment charge of $1.39 billion recorded in the third quarter of 2007. Net income was $1.126 billion in 2006, or 79 cents per diluted share.
 

ShopRite turns to smart carts for customer loyalty, targeted ads

January 24, 2008

ShopRite grocery stores have teamed up with MediaCart Holdings Inc. and Microsoft to deploy "smart," ad-serving shopping carts. "ShopRite has always been one of the players to look at technology and be an early adopter, so when this came along we were asked to partner to test it and to see if it had any merit," said Karen Meleta, spokesperson for ShopRite.
 

New real estate search site Roost launches

January 24, 2008

With the goal of helping people find the right "nest," Roost, a new real estate search site, has launched in public beta. The San Francisco-based company, founded in May 2007, works closely with multiple listings services and local real estate brokers in each region it covers to provide listings of homes for sale.
 

Car enthusiast list now available

January 24, 2008

Interactive Marketing Solutions has introduced the IMS Custom Car Enthusiasts list. For these consumers, a car is a way of life. They like to make cars faster, louder, brighter and more unique. They look for deals on car parts, browse others' cars, post pictures of their own car, and read do-it-yourself installation guides.
 

In This Weeks Print Edition

The Citadel, Netzsch, Merlin Law Group

January 21, 2008

The Citadel, Personalized poster uncovers school spirit; Netzsch, Sweet campaign drives response; Merlin Law Group, Online ads tout legal help.
 

Is in-game advertising ready to take the next step?

January 21, 2008

In 2006, marketers and analysts were predicting huge growth in the use of in­teractive or static ads in video games. But in-game ad usage stayed fairly flat year-over-year, according to Forrester Re­search. This year, game sales are pre­dicted to steady, so in-game advertising may have the potential to help monetize this market.
 

Today's lists and databases

Accepted Purchasing Agents and Executives

January 24, 2008

NEW SELECTS - Customized Mailing Lists - Description: This file contains agents or executives who purchase all materials and goods for their company. They often make or authorize purchases in the thousands of dollars for services, finished goods, raw materials, office supplies, furniture and equipment.
 

A Brand New Source Occupations Masterfile at International E-mail Address

January 24, 2008

E-MAIL - Infocore - Description: This file contains current information on executives from their company's Web site or online registration to trade shows. It is compiled using Web crawling and spidering software, along with market research and survey methodology.
 

AAA — Independent Insurance Agents

January 24, 2008

NEW LISTS - Hugo Dunhill Mailing Lists - Description: This file contains individuals who offer all types of insurance and financial services products. They usually represent more than one insurance company so they can offer clients a wider choice of home, auto, life, business and health coverage as well as retirement and employee benefits.
 

Retail Executives Database

January 24, 2008

NEW LISTS - Public Place Marketing - Description: This file contains executives, including of CEOs, CFOs, CMOs, CIOs, Sr. HR and Sr. LP staff members, within the retail market. These retail executives are responsible for corporate purchases and decision-making.
 

Religious Donors to Health Causes

January 24, 2008

NEW LISTS - Trinity Direct - Description: This file contains donors to health causes, broken out by religious affiliation. These donors are 35% male and 65% female with an average age of 63.
 

Continuing Education Seekers at Home Masterfile

January 24, 2008

NEW LISTS - Worldata - Description: This file contains individuals that are looking to continue their education and look for a career. These individuals include students, homemakers and others that are highly motivated and focused on starting a career and understand that higher education plays an enormous role. They take classes and courses that are in a multitude of fields such as business, technology, medical, fine arts and more in order to earn degrees and certifications.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York
Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.




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