DMNews Email Marketing Weekly - 6/17/2009

November 18, 2009

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According to JupiterResearch, relevant emails drive 18 times more revenue than broadcast mailings. However integrating relevant content into your campaigns requires a strategic approach to your customer data. Download this new whitepaper and learn four actionable steps that you can take to achieve greater relevance in your campaigns. Download your free copy today.

News

The Daily Tube drives traffic with e-mail

Dianna Dilworth

For The Daily Tube, an online video aggregation site, e-mail subscribers are the most loyal audience and have helped drive traffic on the site.

E-mail spending to grow to $2 billion by 2014

Dianna Dilworth

E-mail marketing spending in the US will increase to $2 billion by 2014, which represents almost an 11% year-over-year growth rate, according to a new forecast report by Forrester Research. The report, called "US Email Marketing Forecast, 2009 to 2014," attributed the growth of e-mail marketing to falling CPMs (meaning that ESPs are charging less per e-mail), a higher return on investment, as well as the growth of social e-mail accounts. Because of this growth, in five years consumers will be hit with more than 9,000 e-mail marketing messages a year.

Naturally Fresh selects BrightWave for e-mail AOR

Dianna Dilworth

Naturally Fresh, a manufacturer of salad dressings and sauces, has selected BrightWave Marketing as its first e-mail marketing agency of record. BrightWave will begin by building a customer newsletter preference center. In addition, the two firms will collaborate to develop e-mail communications. The idea is to increase brand awareness.

Bliss extends its WOM focus with SheSpeaks partnership

Dianna Dilworth

Bliss, a national spa with a beauty care product line, has teamed up with word-of-mouth marketing network SheSpeaks to promote the launch of its new Best of Skintentions daily moisturizer.

Multichannel momentum

Chantal Todé

The economic environment is still stormy, but retailers are starting to test the waters with new demand-generating strategies.

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Opinions

Inbox Insider: Reputation is key to deliverability

Dianna Dilworth June 16, 2009

Deliverability is a key issue for e-mail marketers. No matter how good your creative is or how relevant the content, if your e-mail does not get delivered, it might as well not exist.

E-mail feeding the social machine

Marco Marini, CEO, ClickMail Marketing June 16, 2009

Social media is all the rage, both as a tool and as a phenomenon. Within some companies, entire teams have been created to devote their time to feeding these burgeoning, always hungry social media platforms.Feeding the social machine comes in many forms. In the world of e-mail marketing, e-mail service providers (ESPs) are introducing the integration of social media into their platforms.

From the 2008 DMNews Essential Guide to E-mail Marketing

The 2008 DMNews Essential Guide to E-mail Marketing is now online

The 2008 DMNews Essential Guide to E-mail Marketing is now available as a PDF file. Click on the image or headline to download it.

Integrate e-mail into a multichannel mix

David Fowler, VP of e-mail marketing strategy at Alterian

With all the media channels available to communicate with your audience, it's no wonder that the various media — online, offline, mobile, Web site, content management, etc. — seem on a collision course for integration.

Lists and Databases

List of seniors at e-mail available

List Bargains introduces the Giving Seniors @ E-mail list to the market. This file contains older donors who give back to the organizations, charities, and audiences that they feel strongly about.

Caples Community

BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup

Agency Business Report

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