AudienceScience is one of the first behavioral targeting companies to start using CoreMetrics' new AdTarget platform. AdTarget syndicates data about Web site visitors across ad networks and products. The information is then integrated into the behavioral targeting platforms of ad serving companies like AudienceScience, allowing them to create personalized display ads in real time for online consumers.
Zumbox, a paperless mail delivery system that launched in February, has enlisted direct marketing veteran Donn Rappaport as its CEO. Rappaport, who has a 30-year history in the list and database marketing industry, will remain chairman of ALC. The two companies also announced a strategic partnership that will support Zumbox's national rollout planned to begin September 2009.
Simpro Solutions Inc., a Toronto-based provider of call center and CRM services, has launched an automated interactive voice response (IVR) portal for DRTV. Key features of the tool include automated call distribution and call answering, real-time customer order, billing and fulfillment.
Draftfcb New York has merged its media, digital and CRM practices into a single unit called the Real-Time Marketing division. The change, which is in response to the industry-wide focus on CRM and digital, impacted 100 company employees, who were relocated within the building to be in closer proximity and under the same operating budget.
JP Morgan Chase and Co. has launched a new proprietary rewards program for its Chase Card Services division. The "Ultimate Rewards" program, available to users of the Chase Freedom card and the new Chase Sapphire card, offers points rewards, which can be redeemed for cash, merchandise, travel and gift cards.
Daniel Teachey, senior director of marketing, DataFlux June 10, 2009
Direct marketing relies upon reaching a targeted audience, based on customer data gleaned from point-of-sale, subscriptions and purchased lists. The potential for error when dealing with thousands or millions of customer records is indisputable and sometimes devastating. The horror stories are well-known: companies sending credit card offers to pets, children or even the deceased? These mistakes are inexcusable and easily avoided using basic data quality solutions.
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