United Way of America has enlisted Bluewolf to help integrate its database with a CRM system. The nonprofit group will deploy the Bluewolf Integrator to integrate Salesforce.com's CRM program with its in-house Microsoft SQL server database. United Way's database logs registrations, donations and volunteer work. With a CRM system in place, local chapters now have a standardized way to track potential donors and opportunities, and maintain contacts and accounts.
Credit card operations service GE Money said the personal and contact information for about 650,000 customers of up to 230 of its retail partners, including JCPenney, could be compromised due to a missing computer tape.
In most professional services organizations, there is an inherent tension between the sales team and the services team. Why is this? Sometimes, the professional services team perceives that the sales team has over promised on the capabilities of the product. Other times, the services team may feel that the sales team misrepresented the scheduling or the timing of the implementation. Worst, the services team may uncover that the sales team has underpriced the project.
DM News' Essential Guide to Lists, Database Marketing & Data Services
There are few disciplines that can claim to underpin the very fabric of the direct marketing world like the successful management of lists and databases. The use of these tools can single-handedly mean the success or failure of a marketing initiative, from the smallest, most highly targeted acquisition effort to the grandest scheme. The professionals who work for the lists and database service providers live, sleep and breathe information and, in this guide, they share their best practices and worst-case scenarios.
