DMNews Email Marketing Weekly - 6/10/2009

November 18, 2009

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News

HeyButler.com selects Knotice for e-mail

Dianna Dilworth

HeyButler.com, a search engine specializing in retail discounts, has selected e-mail marketing services firm Knotice to run its e-mail marketing.

SchoolMessenger partners with Message Systems for e-mail delivery

Dianna Dilworth

SchoolMessenger, a digital message delivery platform for schools, has selected e-mail services firm Message Systems for e-mail delivery services.

IAB: Internet advertising drops by 5% in Q1 2009

Dianna Dilworth

In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same quarter last year, according to the the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.

Amid bankruptcies, auto industry seeks digital reinvention

Lauren Bell, Dianna Dilworth, Chantal Tode

Even with budgets getting sliced, marketing remains a necessary part of any automaker's business strategy. The question now is not whether automakers will spend to promote their brands, but whether they will stick to their old, traditional-media-heavy strategies or move their marketing dollars to more nimble online media.

Columns

Inbox Insider: FTC shuts down rogue ISP, but the battle continues

Dianna Dilworth

The fight on global spam is an ongoing battle. Last week, a district court judge shut down a rogue Internet Service Provider after the Federal Trade Comission recommended its closure for allegedly hosting the distribution of spam, child pornography and other harmful electronic content.

How to keep your best customers in a tough economy

Laura Saati, group director of retail, e-Dialog

Your loyal consumers are your best asset and will help you weather the storm during tough economic times. Ultimately, it is this group's experience with your brand, products, and people that will keep them loyal and encourage them to tell others about you. So what are you doing to make sure that your best customers not only remain engaged but perhaps even increase their spending?

From the 2008 DMNews Essential Guide to E-mail Marketing

The 2008 DMNews Essential Guide to E-mail Marketing is now online

The 2008 DMNews Essential Guide to E-mail Marketing is now available as a PDF file. Click on the image or headline to download it.

Three components that lead to e-mail success

Steve Jones, founder of Analytics Direct, LLC

Measurement, relevance and integration remain the three keys to e-mail campaign success. Performing this kind of "MRI" allows you to examine your marketing effectiveness.

Lists and Databases

Vitamin & Nutritional Supplement Buyers from American Health Census

New list — Vitamin & Nutritional Supplement Buyers from American Health Census — DirectInnovations Inc. — This file contains consumers looking to receive and review valuable medical information, read current medical articles, find relevant links to specific healthcare web sites and receive exclusive offers with valuable coupons for the latest products available.

Caples Community

BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup

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