DMNews Email Marketing Weekly - 6/3/2009

November 18, 2009

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News

Dave & Buster's selects ExactTarget for e-mail

Dianna Dilworth

Dave & Buster's Inc., a restaurant arcade chain that has more than 50 locations across the US and Canada, has selected ExactTarget to power its e-mail marketing communications. Dave & Buster's will use ExactTarget's Enterprise Edition software to automate its e-mail marketing efforts.

Newspapers engage with e-mail

Dianna Dilworth

As layoffs, closures and cutbacks dog newspapers, e-mail newsletters help monetize their online efforts and spur readership growth.

Smarthome selects Silverpop for e-mail

Dianna Dilworth

Smarthome, an e-commerce site owned by SmartLabs Inc. that sells electronic products for the home, has selected Silverpop for its e-mail marketing program.

Boomer women get social

Sharon Goldman

As women age 45 to 65 make massive moves online — particularly onto Facebook and other social media — marketers work to catch up.

Google joins the growing e-book club

Chantal Todé

The e-book market is heating up with two recent developments. Google Inc. recently announced plans to launch a program that will allow consumers to purchase access to digital versions of books via any Web-enabled computer, e-reader or mobile phone. And, around the same time, Prime View International (PVI) signed a definitive agreement to acquire E Ink Corp., which manufactures many of the e-reader displays used today, for $215 million.

Columns

Inbox Insider: Mobile and e-mail are no longer different channels

Dianna Dilworth

E-mail and mobile are getting more and more linked together and e-mail marketers should be thinking like mobile marketers as well. At today's Mobile Marketing conference hosted by the Mobile Marketing Association, the MGM Grand Hotel and Casino, spoke about their in-depth mobile marketing efforts and programs, and of course, e-mail came up.

How to manage and maximize results from e-mail subscriptions

Dave Lewis, CMO, Message Systems Inc.

As an e-mail marketer, your No. 1 priority should always be to build trust-based relationships with your customers. Rather than intimidating customers with relentless and intrusive e-mail blasts, marketers need to ensure that their subscription email processes and services meet their customers' expectations on multiple levels.

From the 2008 DMNews Essential Guide to E-mail Marketing

The 2008 DMNews Essential Guide to E-mail Marketing is now online

The 2008 DMNews Essential Guide to E-mail Marketing is now available as a PDF file. Click on the image or headline to download it.

The power and wisdom of using e-mail remarketing

Simms Jenkins, CEO, BrightWave Marketing

E-mail marketing can leave much to be desired on the strategic front. Many companies underuse this ubiquitous marketing medium due to its reputation as a cost-effective, timely and elementary direct response method.

Lists and Databases

HR Matters E-Tips Email

New e-mail list — HR Matters E-Tips Email — Direct Media — This file contains e-mail subscribers to HR Matters E-Tips, a weekly newsletter that includes practical insights into common HR issues. The file is 66% female.

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