DMNews Digital Insider - Digital Insider 6/2/2009

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Latest News

Amazon upgrades Kindle iPhone App

Dianna Dilworth

Amazon.com has updated its digital book reader Kindle for the iPhone, with a new updated application of the App, which launched in March. The updated application features a new portrait/landscape mode, new pinch to zoom images in a book, as well as an option to select alternative background and text colors to improve reading in low light conditions.

OTA announces online trust principles, seeks comments

Cara Wood

The Online Trust Association released a draft of its 2009 draft Online Trust Principles for public comment. The principles, once verified, will be used to drive adoption by business and regulatory agencies. The aim of the latest set of principles is to prevent, detect and alleviate threats to consumer trust and privacy online. Starting today, there is a 30-day comment period to be followed by ratification procedures.

Columbia Sportswear to launch e-commerce channel with Demandware

Chantal Todé

Outdoor apparel and footwear marketer Columbia Sportswear Company has selected the Demandware e-commerce platform to build its new consumer online channel. The e-commerce site at Columbia.com is expected to launch in this summer, serving consumers in the US, with other sites to follow for Europe and Canada.

JCPenney sponsors new Yahoo programming

Chantal Todé

Yahoo has launched a new original program called "Daytime in No Time" consisting of highlights from each day's daytime TV programming and sponsored by JCPenney. The new clip show is a follow up to Yahoo's similarly formatted "Prime Time in No Time," which was launched in March 2008 and has had more than 200 million streams. Verizon is the sponsor of that show. Both shows reside on Yahoo TV.

Disney launches new e-commerce site

Chantal Todé

Disney today unveils a new e-commerce Web site at DisneyStore.com that includes merchandise previously not available online and the ability to customize certain items. Previously known as DisneyShopping.com, the new e-commerce site is called DisneyStore.com and is intended to complement any Disney entertainment or vacation experience

T-Mobile campaign calls consumers to do a mobile makeover

Dianna Dilworth

T-Mobile USA is debuting a new campaign today that is aimed at helping people save money on their wireless service. The campaign, called "Mobile Makeover," calls wireless customers to compare the value of their current wireless plan against other carriers.

Inside Digital

ISP-level behavioral targeting stands in the spotlight

Sharon Goldman

The issues surrounding behavioral targeting moved front and center last week with the news that ISP-level targeting firm NebuAd had effectively shuttered operations in the U.S, though to many the closure came as no surprise, thanks to the scrutiny surrounding their practices.

Opinion

Harnessing the power of mobile for CRM

Mike Wehrs, President and CEO, Mobile Marketing Association

The promise of CRM—treating every customer as an individual—has been largely unrealized to date, until now. The new mobile devices and smart phones that are starting to emerge are making the promise of individual, tailored marketing via mobile a reality. Never before have brands been able to engage the consumer in a dialogue of interaction in quite a personal way.

The DMNews Essential Guide to Search Engine Marketing

DMNews Essential Guide to Search Marketing now online

The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.

Three ways to boost site-wide relevance and conversions

Pete Olson

Search marketers spend plenty of time and money on their campaigns, but how much of it is wasted? Whether visitors enter a site at the homepage or through a product, landing or content page, marketers must make the experience relevant, keep the visitors on-site and move them to a conversion. Only by delivering personal on-site experiences can marketers achieve the best return for their marketing spend.

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